PPC chapter 2 (Part 1) Intro-Critical theories

• the book that was a pioneering work that established the field of pop culture study, even before Roland Barthes's Mythologies

  The Mechanical Bride: Folklore of Industrial Man
• Who wrote The Mechanical Bride: Folklore of Industrial Man?

  Marshall McLuhan
• who wrote Mythologies?

  Roland Barthes
• His ideas influenced Marshall McLuhan

  Frank R. Leavis
• Who is the Dadaist artist that made The Bride Stripped Bare by Her Bachelors?

  Marcel Duchamp
• who was the originator of conceptual art and "ready-made," mass-produced objects?

  Marcel Duchamp
• The Dadaist imprint in McLuhan's thinking can be seen in the cover of the 1st edition of his iconic 1964 book entitled?

  Understanding Media: The Extensions of Man
• Communication models

  bull's-eye model, the SMCR Model, Marshall McLuhan, Agenda Setting
• he's an American engineer who devised a theory in the late 1940s designed to improve the efficiency of telecommunications systems

  Claude Shannon
• what is McLuhan's well-known phrase?

  the medium is the message
• who devised the bull's-eye model?

  Claude Shannon
• this identifies and names the main components of such systems, describing how they shape the transmission and reception of information

  the bull's-eye model
• what components make up the bull's-eye model?(outline)

  sender, message, receiver
• this can be an individual, a business, or a performative source

  sender
• it is the content of the performance or text

  message
• it is anyone to whom the message is directed, especially the audience

  receiver
• 4 other main components of the bull's-eye model

  channel, noise, redundancy, feedback
• it is the physical system carrying the transmitted signal

  channel
• it is any interference in the channel that distorts or patially effaces the message

  noise
• this allow messages to be understood even if noise is present

  redundancy
• this refers to the capability of a sender in a communication system to detect signals or cues issuing back from the intended receiver

  feedback
• this model provides a minimal nomenclature for describing how performances or programs take place, with feedback consisting of everything from audience reactions to joke recited on stage to ratings on the popularity of a TV sitcom taken by professional statisticians

  bull's-eye model
• any interfering element in the effective reception of a performance or text, such as competition from another sitcom, poor timing of a punch line, and so forth

  noise
• who added concepts to the bull's eye model?

  Wilbur Schramm
• who invented the SMCR model?

  Wilbur Schramm
• SMCR stands for?

  Sender Message Channel Receiver model
• this model continues to be used in media and pop culture studies, because of its applicability to all types of performances and texts

  SMCR
• identify the components of a TV program based in SMCR model

  source = the broadcaster

  message = the text and thematic subtext of the sitcom

  encoder =studio personnel and their equipment

  channel = the actual broadcast transmitter or frequency band used

  decoder = the television set or system (such as an internet site) that has the capacity to decode the broadcast signal

  receiver = the viewers or audience

  noise = any interfering factor in the transmission or in the quality of

  the script

  feedback = the ratings garnered by the broadcast
• further elaboration of the basic model of SMCR model was put forward by whom?

  George Gerbner
• according to Gerbner, these involve knowledge of how a message refers to cultural forms, including relations between the sexes in, say, a sitcom, or the features that make a fictional adventure hero

  superhuman.

  encoding and decoding
• who developed cultivation theory?

  Larry Gross
• Larry Gross developed what?

  Cultivation Theory
• this is the view that television viewing, over time, subtly entrenches a

  specific worldview.

  cultivation theory
• a phenomenon where people seemed to believe that the world was a much more dangerous and frightening place than it actually was, thus developing a greater sense of anxiety and mistrust of others.

  mean world syndrome
• the term used to refer to the one-way (non-interactive) transmission of a program for public use.

  broadcasting
• refers instead to broadcasting that is aimed at niche audiences.

  narrowcasting
• simultaneous use of various

  broadcasting systems is called?

  multicasting
• can refer to over-the-air radio or television broadcasting, cable broadcasting, satellite transmission, or some other form of broadcasting.

  broadcast network
• The term now used to refer to the more general phenomenon of

  the blending of media, technology, and cultural forms is,

  convergence
• a new and major source for the delivery of pop culture.

  webcasting