english exam (1)

• Propaganda techniques


  • Association
  • Bandwagon
  • Testimonial
  • Fear
  • Humor
  • Bribery
  • Intensity
  • Repetition
• Association


  Links a product, service, or idea with something already liked
• Association


  • A fact that men like being macho means that they, too, like beer.
• Bandwagon


  Uses the argument that a person should believe or do something because "everybody else" does
• Bandwagon


  • Everybody is doing it
  • Don't be left out
• Testimonial


  Uses an expert, celebrity, or plain folk to sell and support
• Testimonial


  • My acne was gone after two days of taking the pill.
• Fear


  Uses excitement, sadness, or fear to influence viewers. The opposite of association.
• Fear


  • The solution!
  • Bad breath or failure
• Humor


  Uses images that make audiences laugh, but provides little information about the product or service
• Humor


  • An ad shows a man doing the washing while the woman relaxes and watches TV.
• Bribery


  Uses promos or freebies or comfort in order to buy the product
• Bribery


  • Buy one get one free
• Intensity


  Uses hype to build up product
• Intensity


  • Greatest, best, lowest, fastest, improved, amazing, incredible
• Repetition


  Repeats message or sounds within the ad or repeats the ad many times
• Repetition


  • Essentials for better stamina. Essentials for better health.
• Types of Advertisement


  • Political Ad
  • Event Ad
  • Product Ad
• Political Ad


  Promotes what one of the characters is doing or the election of a character (politician)
• Event Ad


  Promotes one of the many events or meetings in any of the selections in this quarter
• Product Ad


  Promotes the sale or trade of products