PC LESSON 4 UNIT 1

• Communication strategy

  is a holistic planning approach in engaging an audience to ensure greater communication effectiveness. But the most important component of a communication strategy is not the strategy at all, it is the objective, and there are so many channels involved nowadays.
• How to Make an Effective Query 1. Define the communication context 2. Choose the appropriate kind of language for composing your inquiry. 3. Make your message clear and concise 4. Thank the addressee promptly when you receive a response. Be courteous.
• An inquiry letter is written when a person needs more information about something like products, services, internships, scholarships or job vacancies offered by companies, associations or individuals. An inquiry may also be in the form of telephone or personal interview.
• Content and Organization of Inquiry Letter 1. Heading 2. Inside address 3. Salutation 4. Body of the letter 5. Complimentary close 6. Signature
• Getting Information There are many ways to get information. the most common research methods are: 1. literature searches 2. talking with people 3. focus groups 4. personal interviews 5. telephone surveys 6. mail surveys 7. email surveys 8.internet surveys.
• Obtaining information from available sources 1. books 2. encyclopedia 3. magazines 4. databases 5. newspaper 6. library catalog 7. internet
• Disseminating information - the means of delivery is a key part of the strategy for better information. the dissemination of information can take up as much as half of the total cost of an information project so it must be planned from the start. the key to effective dissemination is to match the means to the message and needs of the audience.
• There are lots of ways to deliver information from a slogan on a t-shirt to a video on YouTube. The key is to adopt a method that will work for the target audience and for the type of content you have to deliver. 1. traditional method - leaflets 2. video 3. mass media - press, radio, television 4, social media - Facebook, Twitter, Instagram, etc 5. billboards, posters, streamers, tarpaulins 6. word of mouth
• Opinion - is a view, a belief or judgment that rests on grounds insufficient to produce complete certainty or proof, or appraisal formed in the mind about a particular matter the prevailing/popular feeling or public view.
• Importance of Voicing out an Opinion Many employees have opinions about their workplaces but never voice them for fear of reprisal. This tendency keeps valuable information hidden from those who make decisions voicing opinions in a professional manner can boost the profile of an employee and improve the morale of a company
• Standing on an Issue To support or be loyal to someone or something it is so important it helps you to explore your inner self, built belief in you, to reach to the target, gives directions to your life. if you stand for something you will have people for you and people against you but if you stand for nothing then you will have nobody for you and nobody against you.
• Logic is a science that deals with the principles and criteria of validity of inference and demonstration, the science of the formal principles of reasoning. It refers to the science of thinking methodically.
• Rhetoric refers to the art of speaking or writing effectively, communicating persuasively. Both logic and rhetoric are important in arguing a point effectively
• Fallacy - is a false or mistaken idea; the use of invalid or otherwise faulty reasoning or "wrong moves". Fallacies are deceptive, misleading or false notion, belief, statements that reflect flaws and inconsistencies and people tend to believe the idea to be true, but which is in fact it is false.
• Debate is a discussion as of a public question in an assembly, involving opposing viewpoints, like a debate on the Senate. It is a discussion about a subject on which people have different views, a process that involves formal discussion on a particular topic.
• A debate is an organized argument or contest of ideas in which the participants discuss a topic from two opposing sides. Those who agree with this statement or idea are the Pro side and those who will not agree with this statement or idea are the Con side.
• The aim of a debate is to convince the opposition that you are right. When the two sides agree on the subject or when one side's argument are more convincing than the other side that is when the debate comes to a close