Daily mirror

• One of it's main competitors is the sun which targets a similar socio economic demographic but usually adopts a more traditional right wing stance
• The daily mirror is one of the only newspapers that consistently supports the labour party and their policies
• On the date this edition of the paper published ,reported that Sue Gray had revealed that the metropolitan police were investigating several possible breaches of lockdown by N10 , Boris had refused the calls for resignation
• The choice to focus on this particular story reinforced a common social theme for this newspaper "us Vs them " the idea the government had issued rules that they feel they didn't have to abide by
• In the editorial , the newspaper asserts itself as the voice of the "British people" allying with them using the personal pronouns "us" in "it" makes it look nasty and cheap
• The headline is brief and dramatic ,typical of the papers style , uses emotive language such as "zero shame"
• The strap line "Gray report fallout " sums up the context of the story with negative connotations
• The subheadings provide more information through the employment of numbers for dramatic impact
• The image of Boris Johnson dominated the front and anchors the headlines , as he appears unconcerned
• "I'm not going" suggesting his failure to take responsibility for what has happened .
• The caption accompanying the image of the Labour leader Kier Starmer is "crushing" reinforcing the left wing stance of the newspaper
• The mode of address is direct using colloquialism such as "cops" and "lockdown bashes" to engage with the target readership
• The double page spread is busy and eye catching ; it incorporates a range of different newspaper features including the editorial , a letter , personal direct quotations , a cartoon , and large images , as well as a central story .Relatively unusual to have all these features on the same page suggesting story's importance
• The branding of the newspaper continues onto these pages with the use of the colour red linking to the "red top" masthead .
• The subheadings ,pull quotes and Kier Starmer's name are also in a red palette , connoting the political allegiance of the newspaper
• The headline is large and emotive echoing the front page headline with the repetition of the word "shame" conveying the values and beliefs of the newspaper and it's opinion of what has happened
• The central images are emotive and dramatic juxtaposing the scenes from the hospital ward with one of the prime minister smirking looking furtive and holding a glass of wine .
• The selection of these particular images further reinforced the pint that members of the government broke the rules while people were suffering
• This tone is supported using direct quotations from ordinary telling their own tragic COVID stories
• The pull quotes in this section , emphasised using larg quotation marks , use language that conveys the feelings of the newspaper"continues to lie" " a mockery"
• The language used across the double page spread spread villifies the Government and their action .
• Binary oppositions are used to reinforce the point "quiet dignity " set against "lying bombast"
• The editorial "the voice of the mirror " is more opinion led , which can be seen in the stand first ; "Boris Johnson is prepared to destroy everything and everybody around him to survive at all costs
• There is a binary oppositions between the Government ,Boris Johnson and "the people" which feeds into the "us Vs them " ideology of populism
• Newspapers have access to the same stories daily but will choose how to represent events and issues in a way that reflects the values , attitudes and beliefs of the paper and their readers .
• The way in which the event / issue / social group is represented will affect the audiences response
• Newspapers are opinion leaders and influence how audiences may respond to issues /events
• This selection and combination of images and text conveys the attitudes and beliefs of the newspaper whose political allegiance of the left wing is suggested by the more active image of Kier starmer and anchor "crushing"
• The subheadings uses numbers to highlight the misdemeanor that Johnson was said to be involved in along with to support this "300 picture handed over"
• The inclusion of the ellipsis constructs a dramatic pause "before and still" suggesting the weight of evidence against him should be enough but he doesn't take responsibility
• The combination of images , layout and language choices construct a negative rep of the event and the prime minister role
• The response of the readers to the representation of the event would be to accept the newspaper's view as it reinforced their own ideas about the Government
• The newspaper has made decisions regarding how the story will be mediated and what the focus will be .
• In this case of this double page , the focus of the representation is on a range of different responses to "partygate" all which a negative representation of the Government and in particular the prime minister .
• This mediation of the story of the story is to be expected from a left wing publication
• The use of the direct quotations and the inclusion of the individual stories , representation of ordinary personalised the story by making it about the experience of individuals , rather then complicated political progress involving subjects distanced from the newspaper readers .
• The technique is by the news media to help audiences build emotional engagement with political stories and is a technique used in tabloid newspaper
• A similar technique is used through the inclusion of the open letter from Keir starmer " dear mirror readers " which strikes a personal tone , reinforces the values and beliefs of the newspaper and the expectations of the readers
• The selection and combination of images contributes to the construction of the representation of the issue and the people involved
• The choice of the image of Boris Johnson accompanied by the anchor "rule breaker " , directly contrasts with the image from the hospital and that of the "voice of reason " . Keir starmer with the anchor " he should do the decent thing and resign " . This constructs a representation of the issue from a left wing perspective