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• Corporate Social Responsibility (CSR)


  The concept that a corporation should be accountable to a community, as well as to shareholders, for its actions and operations
• Ancient Greek


  • The Well-off People are expected to help and contribute to the lesser fortunate social well-being
• Ancient Roman


  • Businessmen were expected to contribute to the military campaigns (A criteria for being a good corporate citizen)
• Emerging Businesses' Concerns (Industrial Period to Early 1900's)


  • Emerging Factory System was criticized for Social Problems like Women and Children Labor, Poverty
• Welfare Schemes (Industrial Period to Early 1900's)


  • Protection and Retention of Employees
  • Improving Quality of Life
  • Hospital Clinics, Bath Houses, Lunchrooms, and other Recreational facilities
• Phases of Corporate Social Responsibility


  • Profit Maximizing Movement (1800s to Early 1900s)
  • Trusteeship Management (Early 1900s)
  • Quality of Life (1930s)
• Profit Maximizing Movement


  Management must maximize Profit
• Trusteeship Management


  • Managers take Responsibility for Maximizing Shareholders Wealth
  • Creating and Maintaining Equitable balance from customers, employees and the Community
• Quality of Life


  Businesses were expected to help improve the quality of life
• Howard R. Bowen


  • Considered as the Father of Corporate Social Responsibility
  • Wrote the book "Social Responsibility of the Businessman"
• Howard R. Bowen: '"Social Responsibility refers to the obligation of businessmen to pursue those policies, to make those decisions, or to follow those lines of action which are desirable in terms of the objectives of values of our society"'
• 1960s: Growing CSR Awareness


  • Authors were writing more about concerns on economic growth and the societal impact that corporations have on the environment as rapid population growth, pollution, scarcity or resources, and human and labor rights
• William C. Frederick: '"Social responsibility in the final analysis implies a public posture toward society's economic and human resources and a willingness to see that those resources are utilized for broad social ends and not simply for the narrowly circumscribed interests of private persons and firms."'
• 1970s: Emergence of Social Movements and Legislations


  • Social movements and new legislations influenced by CSR
  • Committee for Economic Development (CED)'s "Social Responsibilities of Business Corporation" highlights that the businesses functions by the public's consent and to constructively serve the needs of society according to their satisfaction is the basic purpose of businesses
• 1980s: Continuous Evolving


  • More organizations began incorporating social interests in their business practices while becoming more responsive to stakeholders
  • Jones claims that CSR must be acknowledged as a decision-making process influencing corporate behavior
• 1990s: Acceptance of Corporate Social Responsibility


  • International Efforts in setting standards higher pertaining to client related issues and to corporate behavior
  • Multi-national Companies believes that being responsible is a safe path to balance the opportunities and challenges of globalization, strengthening the institutionalization of CSR
  • Carroll's Four-Part Pyramid Model of Corporate Social Responsibility
• 2000s to the Present Times


  • Recognition and Expansion of CSR implementation
  • Strategic Approach to CSR including Environmental Protection, Human Rights, Human Resource Management Practices, Consumer Rights and Protection, Labor Protection and Security, Stakeholder Rights, Supplier Relations, Corporate Governance, Community Development, Health and Safety
• CSR Timeline Gist


  • 1950s – CSR Began to take form
  • 1960s – Growing Awareness
  • 1970s – Emergence of Social Movements and Legislations
  • 1980s – Continuous Evolution
  • 1990s – Acceptance of CSR
  • Present – Recognition and Expansion to a Strategic CSR
• Thomas Hobbes


  • Societies are formed because human beings fear death
  • "Homo Homini Lupus" (life is a war of every man against every man/a man is a wolf to another man)
  • Individuals should try to avoid this by entering into agreement or alliances with one another
  • The way to do this is for everyone to agree to hand over power to a central authority whose job is to impose law and to punish any law-breakers
  • This authority is a Monarch
• John Locke


  • Believes that man is a creature made by God and God gave man reason and conscience contrary to Hobbes's "Homo Homini Lupus"
  • The absence of government or civil order is detrimental to man / human beings, so individuals should come together and create a society
  • This social contact should base among / between free men
  • The purpose of the government is to give people their rights, in return government must protect life, liberty and property of people
  • If their government will abuse those rights and becomes ineffectual the governed have a moral right, after seeking redress through normal procedures—to overthrow the government and replace it with one that does the job properly
• Jean-Jacques Rousseau


  • Civilization is not a good thing, but a positively bad thing
  • Feelings and natural instincts should replace reason as a guide and a judge
  • The concept of General Will - based on the principle that the whole is greater than its parts, characterized by people coming together, deliberating, the voting, proposing what is best for the society as a whole, e.g., making laws, electing leaders
• Howard Bowen


  • Considered the Father of Corporate Social Responsibility
  • Corporations not only produce "good and services" but also "workplace conditions," and highlights the economic rationality of investing in social responsibility to enhance the well-being of employees
• The 1800s and the Birth of Responsible Organizations


  • Growing concern about worker well-being and productivity among industrialists
  • Growing criticisms of the emerging factory system, working conditions, and the employment of women and children
  • The rise of Philanthropy - Industrialist Andrew Carnegie and John D. Rockefeller donated large portions of their wealth to causes related to education and scientific research
• 1990: Universal Acceptance of Corporate Social Responsibility


  • Corporate Social Performance Revisited by Donna J. Wood
  • The Pyramid of Corporate Social Responsibility by Archie B. Carroll
• 2000: Essential strategy for multi-million dollar companies


  • Companies such as Wells Fargo, Coca-Cola, Walt Disney, and Pfizer
• Coca-Cola Philippines


  • Awarded by Asia Corporate Excellence and Sustainability Awards (ACES) as ONE OF THE TOP CORPORATE SOCIAL RESPONSIBILITY (CSR) ADVOCATES IN ASIA
  • Commitment to collect and recycle the equivalent of 100% of its product packaging by 2030
  • Collection systems and recycling efforts implemented with the aid of public and private partners across multiple communities in the country
  • Investment in an advanced first PET bottle recycling facility
• Howard Bowen: '"CSR can help business reach the goals of social justice and economic prosperity by creating welfare for a broad range of social groups, beyond the corporations and their shareholders"'