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• Activities at exhibitions


  • Networking events
  • Awards
  • New business pitches
• Types of special events

  • Corporate events
  • Meetings, conventions, and expositions
  • Public events
  • Retail events
  • Social or private events
• MICE tourism


  • Facilitates access to new technology
  • Attracts high-spending visitors
  • Provides a high yield and returns per capita
  • Enhances international economic contact
  • Creates a more economic multiplier effect and competitiveness
  • Can enhance off-peak tourism