MIL

• Media


  The physical objects used to communicate with, or the mass communication through physical objects.
• Information


  Covers processed data, knowledge derived from study, experience, instruction, signals or symbols.
• LITERACY


  Ability to identify, Understand, interpret, create, communicate and compute using printed and written materials associated with varying contexts.
• MASS MEDIA


  Means of communication that reach large number of people in a short time. Like TV, newspaper, and radio.
• David Berlo


  Created Berlo's SMCR model adn expanded Shannon Weaver's model of communication.
• MEDIA AND INFORMATION LITERACY


  Acc. to UNESCO this recognizes the primary role of information and media in people’s everyday lives.
• MEDIA


  Acc. to UNESCO this refers to sources of credible and current information created through an editorial process determined by journalistic values
• Information


  Acc. to UNESCO a broad term that is derived from study, experiences or instructions.
• INFORMATION


  Acc. to UNESCO refers to any facts or details about a subject that depict meanings to a person.
• Wiliam James Potter 


  A Canadian communication educator
• MEDIA LITERACY


  Wiliam James Potter defines that _____ ________ is a set of perspectives that people use actively to expose themselves to mass media and interpret the meaning of the messages they encounter.
• PERSPECTIVE


  Acc. to William built from knowledge structures
• Media Literacy 


  The ability to access, analyze, evaluate and create media.
• INFORMATION LITERACY


  Recognize when information is needed and locate, evaluate and use it effectively.
• MIL


  Ability to access, analyze, evaluate and create information from media and other information sources.
• Technology Literacy


  Ability to responsibly use appropriate technology to communicate, solve problems, access, manage, integrate, evaluate, design, and create information to improve learning in all subject areas, and acquire lifelong knowledge and skills in the 21st century.
• MIL 


  Concerned with the use of the message
• Technology Literacy


  Focuses on the responsible and effective use of technology, tools, or networks in accessing, analyzing, evaluating and creating the message 
• Information Literacy


  To determine which of the information one has to consume is one skill necessary amid the expansion of available information in the society.
• Data


  Unstructured facts and figures
• Information


  Data organized with relevance and purpose, made meaningful by a person.
• KNOWLEDGE


  Human understanding of a subject matter derived from experience, learning, and thinking. 
• Print media, broadcast media, film/cinema, video games, new media


  TYPES OF MEDIA
• Print Media


  A type of media that produces magazines or newspaper
• Broadcast media


  A type of media that broadcasts tv and radio stations
• Film/Cinema


  A type of media that shows movies
• Video games


  A type of media that produces online games
• New media


  A type of media that introduces social media
• NEW MEDIA


  It is interactive, incorporate two way communication and involve some form of computing
• Social Media 


  People create online communities to share information, ideas, personal messages, etc.
• Media convergence


  Multiple media technologies are brought together into one computerized device like cellphone, podcast, ol radio, and e-books.
• Media effects


  Unintended or intended effects of media
• Third-party theory


  People think they are more immune to media influence than others. 
• Reciprocal Effect


  When a person gets famous and it affects their movements which ncreases self consciousness.
• Boomerang effect


  Media induced change that is counter to the desired change
• Cultivation Theory (George Gerbner)


  Media exposure shapes our social reality
• MTRCB


  Responsible for rating television programs and films in the Philippines. 
• Agenda-setting Theory


  Mass media determine what we think and worry about
• Propaganda Model of Media Control


  How the population is manipulated, and how the social, economic, political attitudes are fashioned in the minds of people through propaganda. 
• Propaganda


  Ideas or statements that are often false or exaggerated