DIASS

• Clientele of communication practitioners

  • Individuals
  • Groups
  • Organizations
  • Communities
• Purposes of communication for clientele

  To achieve certain goals
• Settings of communication practice

  • Government
  • Private sector
  • Civil society
  • Schools
  • Community
• Government setting


  • Communicators disseminate news about the government and its activities which are of significance to people
  • The State of the Nation Address allows the public to know the policy directions of the current government
• Private sector setting


  • Communication helps organizations accomplish their management functions to achieve their goals and address challenges
  • Downward communication from higher to lower levels of authority
  • Upward communication from lower to higher levels of authority
  • Lateral or horizontal communication between people from different departments
  • Electronic communication using email
• Private sector communication tools

  • Emoticons
  • Brainstorming
  • Focus group discussions
  • Teambuilding
  • Organizational development
• Civil society setting


  • Uses interviews, surveys, and policy advocacy
  • Interviews assess the needs of individuals or groups served
  • Surveys identify the needs of society
  • Policy advocacy involves lobbying legislators to make recommendations regarding policies and programs
• School setting


  • Communication tools and techniques include lectures, recitations, case studies, PowerPoint presentations, and memoranda
  • Lectures provide students with knowledge
  • Recitations determine if students understood the lectures
  • Case studies illustrate concepts or issues
  • PowerPoint presentations are used as lecture and report aids
  • Memoranda inform, disseminate information, or enforce disciplinary action
• Community setting


  • The largest setting of communication
  • Community officials can convene assemblies to discuss issues
  • The Katarungang Pambarangay provides an avenue for community members to resolve conflicts
• Mass media channels

  • Radio
  • Television
  • Sound recordings
  • Motion pictures
  • Internet and Wi-Fi
• New media


  Emerged from dissatisfaction with traditional forms of media, including television, newspapers, and the radio
• New media

  • Blogs
  • Social media sites
• Blogs


  Online diaries or journals created and updated to express one's thoughts, musings, and/or commentaries on issues or topics of interest
• Social media


  • Used for disseminating information and making announcements about events, programs, or activities
• Telecommunication


  The long-distance exchange of information through technological devices such as telephone, mobile phones, and computers
• Telecommuting


  A working arrangement where workers accomplish their tasks away from the office, using various telecommunication tools
• Social sciences


  Provide the heart and soul of professions
• Students pursuing professions like medicine, nursing, dentistry, engineering, law, etc. are required to take up General Education courses that include subjects in the social sciences, the arts, and humanities, before they proceed to their major courses
• Social science courses


  Expose us to the realities of life and mold us into becoming humane professionals
• A graduate in Medicine without a background in the social sciences and in the arts and humanities might be able to diagnose the illness of patients, but will be unable to completely heal them if he or she has little to no understanding of the circumstances the patient is facing
• Architects consider the culture of the people when they design public buildings for the community
• Applied social sciences


  Prepare us for the realities and challenges in life, help us understand and develop ourselves and our potential
• Functions of applied social sciences

  • Self-development
  • Persuasion
  • Use of arts and entertainment
  • Access to and discernment of news and information
  • Organizing for advocacies and mobilizations
  • Education
  • Socialization
• Self-development


  A continuous process involving actions taken to improve ourselves and maximize our potential
• Family


  The basic institution that helps us attain self-development, teaches us good manners and right conduct, prepares us to face challenges, confront problems, and get back up when we fall
• Persuasion


  Convincing others to agree with what we are saying, our ability to command obedience or influence others to do what we want them to do
• Good communication skills are required to be able to persuade
• Arts and entertainment


  Integrated in applied social sciences therapy services, used for stress management and helping victims start anew with their lives
• News and information


  Accessed through communication, news refers to reports of recent events, information refers to knowledge, facts, or data about someone or something
• Technological advancements in communication have made access to news and information much easier
• Local government units and government agencies announce suspension of classes and work through social media sites such as Facebook and Twitter
• Organizing for advocacies and mobilizations

  Encouraging people to take action and support a particular cause, used by individuals and groups to support or oppose political issues and candidates
• Lobbying


  A tool used by interest groups and NGOs to promote their advocacies and have them enacted into law, involves direct negotiations with legislators and writing appeals
• Education


  Helps us better appreciate and understand the interplay of society, politics, and government, provided by counsellors, social workers, and printed media
• Socialization


  Relating and interacting with other individuals and groups, the family is the primary unit of socialization where we learn what is good and correct and how to interact with others