ENTREP

• Sender

  The one who gives the message
• Encoding

  Process of putting thought into something with illustration or sound
• Message

  A set of symbols and words to deliver
• Media

  Channel where message is transmitted
• Decoding

  A process where message is assigned and interpret up to the sender
• Receiver

  Recipient of the message
• Response

  Reaction of the receiver to the message
• Noise

  Distortion that distract the receiver into accepting the message
• PROMOTION MIX HAS 5 Elements:

  Advertising

  Public relations

  Sale promotions

  Direct marketing

  Personal Selling
• Advertising

  Non personal communication that promotes product in specific audience
• Public relations

  Build good relation with company and customers, building good image and public marketing
• Sale promotion

  Short incentive promotion encourage customers to purchase product
• Direct marketing

  Direct communication with consumers via different channels
• Personal Selling

  Personal interaction with sale personnel and customer to purchase product
• ONLINE ADVERTISING is an advertisement on internet using websites or social networking sites like facebook, twitter, instagram, etc.
• MASS MEDIA ADVERTISING is the most common type of advertising which uses mass media such as television, radio, newspaper, magazine, billboards, etc.
• Broadcasting

  Advertising in broader or larger group of people
• Narrowcasting

  Advertising in a small group of people
• Advertising

  Paid non personal communication by unidentified sponsor
• Informative Advertising

  Heavily used in introducing new product, build primary demand and benefits to correct false information
• Persuasive Advertising

  builds brand preference and influences to buy products
• Comparative Advertising

  used to compare the benefits of one brand over its competition
• Reminder Advertising

  Important to all mature brands as it helps to maintain customer relationship. Keep customers thinking about the brand
• Advertainment

  Branded Entertainment, brands become props in shows incorporated in the story to promote
• Message Execution

  actual execution in creative concept of video, print, and radio format
• Technical Expertise

  expertise in manufacturing the product using skills or experience
• Testimonial Evidence

  uses highly believable source of information expressing delight in the product. Sharing experiences about the product
• Scientific Evidence

  Uses survey or scientific data to convince consumers
• Consumer promotion

  offered in many ways to excite customers and encourage pruchase. urge to buy product in short period of time
• Trade promotion

  target toward retailers and wholesalers to increase orders to promote company product
• Business Promotion

  offer to generate leads and reward companies and stimulate businesses
• Sales force promotion

  aims to motivate sale people and targeted employees to increase sales in the company
• Samples

  offers trial amount of product
• Coupons

  small certificates entitled bearer for discounts or free items
• Rebates

  Given after a required purchase, has been made to be used for the next transaction
• Bundling or Price packs

  product bundled together and offered in a lower or reduced price
• Premiums

  Goods offer for free or low cost as an incentive to buy a product
• Promotional products or advertising specialties

  Goods printed with company name or logo given away to customers as a gift
• Point of purchase promotion (POP)

  it includes special display or product demonstration to attract consumers
• Contest

  require customers to submit an entry and being judged