Lolnewenglish3rd

• Bias


  The tendency of an individual to have a positive or negative tendency towards or against something
• Bias prevents an individual from approaching an issue from a neutral point of view
• Mike Enriquez: '"Walang kinikilingan. Walang pero protektahan ang serbisyong totoo lamang"'
• Biased statement: "Jenna deserves to be the school valedictorian since she is more intelligent than Jane and because Jenna is my best friend"
• Loaded words


  Words that are charged with positive or negative emotion, can reveal the author's opinion about the topic
• Emotional biases


  Biases that stem from impulse and intuition, rather than reasoning influenced by facts
• Stereotyping


  When the author labels an entire group, the writing is probably biased
• People are often biased against others outside of their own social group
• Biased statements


  • Hack people to be more violent and to engage more in crimes than white people
  • People with tattoos are troublemakers and bad people
  • Politicians are all corrupt
  • People with lighter skin complexion are kinder, more intelligent and more capable than those with darker complexion
  • All Filipinos working abroad are domestic helpers who can't afford branded items
• Vague language or generalizations


  If the author isn't using specific language, this could be an indicator of bias
• Biased vs Better statements

  • Biased: Educators do not consider each child's particular learning style when developing lessons

  Better: Some educators do not consider each child's particular learning style when developing lessons
• This sentence does not acknowledge the variation within the population of educators, implying that all educators are like this
• One-sided arguments


  If the author only presents one side of an argument, their writing is probably biased
• Biased vs Better statements

  • Biased: My daughter texts constantly, which shows that teenagers use cellphones more than they did in the past

  Better: Teenagers' use of cell phones, specifically for texting, has increased 33% in the last 2 years (McDonald, 2011)
• The better statement presents the same assertion but uses specific statistical data to support the idea, rather than basing it on one teenager's behavior
• DD

  does the author present facts or opinions Facts are the truth, but opinions can be based on feelings, emotions, or prejudices, which aren't objective
• Indicators of bias


  What is the author's point of view on the issue

  What does the author stand to gain

  Does the author present the other side of the story

  What are the author's objectives in presenting the other side
• Propaganda


  The spreading of information with the purpose of influencing feelings or actions, whether the information is true or false
• Propaganda


  • Always biased and can be negative or positive

  Used to convince, persuade, or make people adhere to an idea or cause
• 7 types of propaganda techniques

  • Name calling

  Transfer

  Plain Folks

  Bandwagon

  Glittering Generalities

  Testimonial

  Card Stacking
• Name calling


  Trash-talking another product or person to make the audience reject and condemn it without examining what the label really means
• Glittering Generalities


  Using words of praise for a product or person, like "natural", "organic", "scientific", "ecological", "sustainable"
• Transfer


  Using a symbol that carries respect, authority, sanction and prestige to make an idea or argument more acceptable
• Testimonial


  A famous person recommends a product or political endorsement, used to convince us without examining the facts carefully
• Plain Folks


  This is the way that a speaker Convincing the audience that an idea is good because it is the ideas of the majority of people like themselves
• Bandwagon


  Is a specific type Advertising that tries to get the target audience to jump on board and desire to be included
• Card Stacking


  Stacking the cards in favor of the product by stressing the positive qualities and ignoring the negatives, used to convince the audience by using selected information and not presenting the complete story