a behaviour can be increased or decreased in it's likelihood of being repeated through means of punishment or reinforcement which can be positive or negative.
what is positive reinforcement?
increasing the likelihood and encouraging a behaviour by presenting a reward for it.
what is negative reinforcement?
?
what is positive punishment?
implication of an aversive stimulus to stop a behaviour.
what is negative punishment?
taking something away that would normally be a reward.
what is supporting evidence for oc?
vaughan et al - aimed to see if cows could be taught to urinate, using 12 calves in a CC group and OC group. CC calves did not significantly do better than control group but OC did. Skinner box -