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Cards (29)
Sales and Marketing Plan
A document that
outlines
strategies
for creating
awareness
of your product and describes pricing and distribution structures
Marketing
Plan
An advertisement that helps you figure out exactly where you're trying to go and determines the customers
Sales Plan
Determines how many customers are
Pricing Strategy
Value-based
Pricing
Cost-plus
Pricing
Competitive
Pricing
Economy
Pricing
Bundle
Pricing
Marketing Channel
An outlet or platform where businesses connect and communicate with their target audience
Types of Marketing Channels
Free
Marketing
Paid
Marketing
Digital
Marketing
Traditional
Marketing
Methods to Prospect Messages
Warm Calling
Referrals
Content Marketing
Networking
Email Marketing
Marketing Materials
Logo
Business Cards
Postcards
and
Flyers
Brochures
Social Media
Distribution Channels
Direct
Sales
Retail
Network
Wholesalers
Internet
Legal Structure
An organizational framework for how a
business
entity
operates
Management Team Roles
Chief Executive Officer
/ President
Chief Operating Officer
/ General Manager
Marketing Manager
Chief Financial Officer
/ Controller
Production Manager
Compensation Plan
Direct
Compensation: Salary, Bonuses, Equity
Indirect
Compensation: Benefits, Perks
Staffing Requirements
Human resource
needs of a
business
, determining employees
Training Plan
A structured and organized approach to
develop skills
or
knowledge
Operating Plan
Outlines how your business will
run
and how your
product
or service will be produced
Physical Requirements
/ Resources
Office
Space
Manufacturing
Facilities
Warehouse
Equipment
Production Workflow
The
step-by-step
process of creating a
product
Types of Product Sourcing
DIY
Products or Services
Manufacturers
Wholesalers
Dropshipping
Marketplace
Trade Shows
Financial Planning
Long-term strategy for
responsibly
handling finances, setting
realistic
goals
Business
Growth
Process of
expanding
and
improving
a business over time
Revenue
The money a company earns from the sales of its
products
and
services
Profitability
Measure of an organization's
profit
with income and
expenses
Potential Revenue Growth
Measures how big is the growth since the start of the
revenue
Potential Profitability
Measures how much
profit
a
business
has earned in a specific period of time
Components of
Projected
Income
Statement
Sales Revenue
Cost of Goods Sold (COGS)
Gross Profit
Operating Expenses
Operating Income
Non-Operating Income and Expenses
Net Income
Projected Cash Flow Statement
Financial
that provides aggregate data regarding all cash inflows
Types of Balance Sheet Analysis
Vertical
Horizontal
Comparative
Break-even Analysis
Determine what level cost and
revenue
are and how much
sales volume
your business needs
Types of Costs
Fixed
Costs
Variable
Cost