ENTREP

Cards (29)

  • Sales and Marketing Plan
    A document that outlines strategies for creating awareness of your product and describes pricing and distribution structures
  • Marketing Plan
    An advertisement that helps you figure out exactly where you're trying to go and determines the customers
  • Sales Plan
    Determines how many customers are
  • Pricing Strategy
    • Value-based Pricing
    • Cost-plus Pricing
    • Competitive Pricing
    • Economy Pricing
    • Bundle Pricing
  • Marketing Channel
    An outlet or platform where businesses connect and communicate with their target audience
  • Types of Marketing Channels
    • Free Marketing
    • Paid Marketing
    • Digital Marketing
    • Traditional Marketing
  • Methods to Prospect Messages
    • Warm Calling
    • Referrals
    • Content Marketing
    • Networking
    • Email Marketing
  • Marketing Materials
    • Logo
    • Business Cards
    • Postcards and Flyers
    • Brochures
    • Social Media
  • Distribution Channels
    • Direct Sales
    • Retail Network
    • Wholesalers
    • Internet
  • Legal Structure
    An organizational framework for how a business entity operates
  • Management Team Roles
    • Chief Executive Officer / President
    • Chief Operating Officer / General Manager
    • Marketing Manager
    • Chief Financial Officer / Controller
    • Production Manager
  • Compensation Plan
    • Direct Compensation: Salary, Bonuses, Equity
    • Indirect Compensation: Benefits, Perks
  • Staffing Requirements
    Human resource needs of a business, determining employees
  • Training Plan
    A structured and organized approach to develop skills or knowledge
  • Operating Plan
    Outlines how your business will run and how your product or service will be produced
  • Physical Requirements / Resources

    • Office Space
    • Manufacturing Facilities
    • Warehouse
    • Equipment
  • Production Workflow
    The step-by-step process of creating a product
  • Types of Product Sourcing
    • DIY Products or Services
    • Manufacturers
    • Wholesalers
    • Dropshipping
    • Marketplace
    • Trade Shows
  • Financial Planning
    Long-term strategy for responsibly handling finances, setting realistic goals
  • Business Growth
    Process of expanding and improving a business over time
  • Revenue
    The money a company earns from the sales of its products and services
  • Profitability
    Measure of an organization's profit with income and expenses
  • Potential Revenue Growth
    Measures how big is the growth since the start of the revenue
  • Potential Profitability
    Measures how much profit a business has earned in a specific period of time
  • Components of Projected Income Statement
    • Sales Revenue
    • Cost of Goods Sold (COGS)
    • Gross Profit
    • Operating Expenses
    • Operating Income
    • Non-Operating Income and Expenses
    • Net Income
  • Projected Cash Flow Statement
    Financial that provides aggregate data regarding all cash inflows
  • Types of Balance Sheet Analysis
    • Vertical
    • Horizontal
    • Comparative
  • Break-even Analysis
    Determine what level cost and revenue are and how much sales volume your business needs
  • Types of Costs
    • Fixed Costs
    • Variable Cost