MIL

• Transmission models - concerned if the message is recieved
• Lasswell's Communication (1948) - Developed by communication theorist (Harold Lasswell). It is known as action model or linear model or one way communication
• Shannon-Weaver's Communication model (1948) -It is design to develop the effective communication between sender and reciever.
• Osgood-Schramm Model of Communication (1954) - Known as a circular model because messages can go in two directions.
• Reception Model - Concerned by the process itself. (Why did te sender sent a message?)
• Berlo's SMCR Model of Communication (1960) - SMCR stands for sender, message, channel, and receiver. He argues that the listeners determine the meaning of the message.
• Media literacy - highlights the capacity of an individual to understand the function pf media and determine the relevant use and worth of media platform
• Information Literacy - Communication or acquiring of data or facts that are related to the use of media. Involves careful and thoughtful ways to gather information legally, avoiding violations, and supporting evidence.
• Technology literacy - Skills of an individual to manipulate technology independently or with the assistance of others in using technology efficiently and suitably.
• Responsible use of media and information literacy

  • Ensure personal information safety - do not display or give away your personal information.
  • Get Permission - when posting pictures or videos of other people always get their permission first.
  • Think before you click - When posting or sharing on social media, always this first if the information are accurate.
  • Keep your password safe - Keep an eye on your account, do not let others know your privacy.
  • Spread positivity - Share positivity and uplifting post with your friends.
• Pre-Industrial Period (Before 1700s) - people discovered fire, they developed paper from plats, and forged weapons with stone, bronze, and iron
• Industrial (1700s - 1930s) -people used the power of steam, developed machine tools, established iron production, and manufacturing of various products. (Printing press for mass production, newspaper, typewriter)
• Electronic (1930s - 1980s) - Invention of the transistors ushered in the electronic age. People harnessed the power of transistors that led to transistors radio, electronic circuits, and early computer (Transistor radio, television)
• Information/New (19000s - 2000s) - Internet paved the way for faster communication and the creation of the social network (Web browser, Blogs, Search engines)
• Information -media offers authentic and timely facts and opinions about various event and situations to mass audience as informative items.
• Education - Democratize access to education. Promotes life lone learning and empower individuals to be informed.
• Entertainment - Providing enjoyment, fostering emotional connections and reflecting cultural values.
• Persuasion - Significant role in shaping public opinions. changing behavior, and mobilizing support.
• Surveillance - Has dual role in society, addressing security needs, while raising concerns about privacy and civil rights.
• Interpretation - Offers explanation and interpretation of events and situation, and also offers various explanation correlating and interpreting information to make reality clear
• Linkage - function of media is to join together different element of society that are not directly connected.
• Socialization - Enabling communications, promoting cultural norms, shaping identity, influencing behavior, and challenging social structure.
• information - term that covers processed data, knowledge, driven from study, experience, and instructions.
• Information literacy - ability to recognize information when needed, ability yo locate information and effectively communicating information in its various forms.
• Stage 1: Identifying and recognizing information needs


  Realization that there arise of need or a problem that exists that requires information
• Stage 2: Determining source of information


  Know how to determine if the needed information exist and to source out from various avenues
• Stage 3: Citing or Searching for information


  Know how to find needed information, give credits to the source of information
• Stage 4: Analyzing and Evaluating the quality of information


  Know how to fully understand found information, know where to go for help
• Stage 5: Organizing, storing, and archiving information


  Know how to fully preserve, store, reuse, and archive information for future use, or to dispose information when no longer needed
• Stage 6: Use information in Ethical, Efficient, and effective way


  Know how to utilize information to solve problems, make decisions, and meet needs
• Stage 7: Creating and Communicating new knowledge


  Know how to communicate and present information to others in appropriate and usable formats
• Print media - Paper and ink is reproduced in a printing process that is traditionally mechanical (books, newspaper, and magazines)
• Text media - simple and flexible format for conveying ideas, whether handwritten or printed. Not all text media are print media
• Typography - important feature of text media. It is a technique of arranging the visual component of written word.
• Visual Media - refers to pictures, photos, and graphics used to channel communication using the sense of sight. (Infographics and Cartoons)
• Broadcast media - Reaches target audience using airwaves as the transmission medium
• Audio Media - type of broadcast media that uses audio or voice recording as a medium in the delivery of information.
• Multimedia - from of broadcast media that ecompasses various digital elements such as text, graphics, images, and animation. Can be stored, communicated, and processed electronically, allowing interactive experiences
• New media - refers to digital from of communication and entertainment, including, social medial, online platform, and podcast that emphasize use of participation, interactivity, and easy content sharing.
• Media Convergence - Merging of traditional and digital media into a unified system. Integrates various forms of media and tehcnologies.