mice

• marketing - is a management process responsible for identifying, anticipating, and satisfying customers
• audience profiling - is identifying who the target market is
• demographics - vital statistics of population
• psychographics - personality traits or target audience
• desired outcomes - stakeholder will have something they hope to attain
• lead generation - is a marketing term used to describe the development of consumers interest
• reach - pertain to estimated number
• product - what kind of event is being planned?
• place - where will the event take place?
• promotion - what are the best methods of communication?
• price - what are the financial demographics of the target audience?
• positioning - event marketing relies on the proper positioning of the product.
• location - does the event favor only a particular area?
• attention span - people forget quickly
• program - what can be offered distinctively in the event program?
• people - in this case, people do not refer to the target audience but rather the team who will actually implement the marketing plan and produce the event
• process - refers to the development of a marketing plan and careful examination
• mail - before the internet this was the preferred marketing technique
• email - the cost effectiveness and ability to reach a wide audience. it as become the more predominant technique for direct marketing events.
• telephone - remains 1 best ways to connect with people on a one-to-one basis
• telephone tree - which involves having several volunteers divide up a phone list to make direct phone calls to lists of contact names
• phone script - helps callers use compelling language that will resonate with the potential guests
• advertising - is a public notice
• trade-out advertising - in exchange for a service that the event organizers can provide
• indirect marketing - also known as word-of-mouth marketing
• social media - interactive discussion on online news sites, blogging, online discussion communities, etc
• guerilla marketing - refers to individuals who, as an independent unit
• public relations - the art of convincing the public to have an understanding for and goodwill toward an organization
• stock photography - is images licensed for sale
• attrition - a payment for no-shows
• steady extras - are the first set of part-time workers to be called in
• banquet event order - must be made to facilitate control and organization in food and beverage
• consumer - by focusing on how the event fulfills the audience's needs and why the consumer should want to be there
• cost - in deciding on a price to set for the event fee, organizing team needs to consider both the income needed to produce the event
• communication - not only is the method of communication important for the intended audience, but the way in which things are communicated is also important
• convenience - this refers to considering how easy it is to register for the event and how suitable it is for the audience to attend