MAPEH

• Texture


  The element of art that you can apply to any subject matter
• Color


  A very basic element. The primary colors of red, blue, and yellow can be mixed together to create secondary and tertiary colors, eventually creating the "color wheel"
• Shape


  These can be used as "frames" for your subject
• Line


  Suggests different meanings; Leading lines can move the viewer's eyes throughout a photograph. Repeating lines that fade in to the background will bring the viewer's back in to the picture
• Form


  What takes your two-dimensional photograph and makes it appear life-like and three-dimensional
• Tone


  Using varying degrees of light and dark to add contrast and give liveliness to an image
• Space


  An element of art that gives depth to an image. All images should have some kind of foreground, middle ground, and a background
• Cinema


  An important tool in expressing ideas, feelings, attitudes, dreams, and aspirations
• Different types of films that are used to instruct

  • educational films/feature films - these films tell fictional stories based on real events
  • documentary films-render facts or events with a particular viewpoint
  • industrial films - made by companies to advertise or publicize their products and to generate favorable image
• Cinema is a major source of mass communication and entertainment; is also a powerful tool in conveying realistic issues such as poverty, corruption, violence, suffering, and others
• Filmmakers in Africa use historical events and popular village tales as subjects of their films
• India has the largest motion picture industry in the world. Their movies are mostly built on familiar stories of warrior heroes and gods and goddesses, modern love stories
• Brillante Mendoza is a multi-awarded film director who has won international awards for his independent films shot in digital video. He is the first and only Filipino to win the award for best director for his film Kinatay at the 62nd Cannes Film Festival
• Maryo J. de los Reyes is a film and television director from the Philippines and won several awards locally and internationally. In 2004, he won the international rewards: Crystal Bear for "Best Feature Film" for Magnifico during the Berlin International Film Festival, Deutsches Kinderhilfswerk Grand Prix for "Best Feature Film" for Magnifico during the Berlin International Film Festivals, and Special Jury Award for "International Competition" category for film Naglalayag at the Brussels International Independent FilmFestival
• Laurice Guillent is an actress and director, known for Aryana (2012). She directed her first drama series "Akin Pa Rin Ang Bukas" and began her first major work as a director with Kasal in 1979 with Hilda Koronel and Christopher de Leon. She also directed Kung Ako'y Iiwan Mo with Nora Aunor in 1980. She won the best director in Gawad Urian in the movie Salome for Bancom Audio-Vision with Gina Alajar
• Animation


  The process of creating motion and shape change illusion by means of the rapid display of a sequence of static images that minimally differ from each other
• Animation has the capacity to


  • entertain
  • exaggerate
  • simplify
  • abstract
  • sell product
  • be an art
  • create slapstick sight gags
  • reveal complex processes
  • clarify difficult-to-understand concepts
  • be a vehicle for insightful social comment
  • portray the human condition
  • visualize data
  • tackle difficult and uncomfortable subject manner
• Animation Council of the Philippines, Inc. (ACPI) is a nonprofit and nonstock organization in the Philippines
• Animation is the process of creating motion and shape change illusion by means of the rapid display of a sequence of static images that minimally differ from each other
• Animators


  Artists who specialize in the creation of animation
• Capacity of animation

  • Entertain
  • Exaggerate
  • Simplify
  • Abstract
  • Sell product
  • Be an art
  • Create slapstick sight gags
  • Reveal complex processes
  • Clarify difficult-to-understand concepts
  • Be a vehicle for insightful social comment
  • Portray the human condition
  • Visualize data
  • Tackle difficult and uncomfortable subject matter
• Animation Council of the Philippines, Inc. (ACPI)


  Nonprofit and nonstock organization in the Philippines that specializes in 2D and 3D animations
• Goal of ACPI


  To promote the animation industry locally and globally
• Philippine Animation Studio, Inc. (PASI)


  Founded in 1991, producer of traditional animation and Flash animation, one of the oldest and largest animation studios in the Philippines
• Print Media


  Lightweight, portable, disposable publications printed on paper and circulated as physical copies in forms we call books, newspapers, magazines, and newsletters
• Advertisement


  Something that is shown or presented to the public to help sell a product or to make an announcement, a paid announcement
• Consumer Act of the Philippines (RA 7394)


  Protects consumers against deceptive, unfair, unconscionable sales practices, hazardous, unsafe products and services
• Government agencies that help enforce RA 7394

  • Department of Trade and Industry (DTI)
  • Department of Education (DepEd)
  • Department of Agriculture (DA)
  • Department of Health (DOH)
  • Securities and Exchange Commission (SEC)
• National Environmental Awareness and Education Act of 2008 (RA 9512)


  Promotes environmental awareness through environmental education, includes concepts like environmental laws, state of environment, local best practices, threats of degradation, citizen responsibility, sustainable development
• Activities and projects leading to environmental protection and conservation

  • Tree planting
  • Waste minimization
  • Segregation
  • Forest management and conservation
  • Relevant livelihood opportunities
  • Recycling and composting
  • Freshwater and marine conservation