Audience - Q4

• Bloomer and Katz


  Uses and Gratification

  -personal identity

  -personal relationships

  -information

  -entertainment
• Henry Jenkins


  Fandom
• Bandura


  Media Effects

  -people replicate what's on TV
• Stuart Hall

  Reception Theory

  -preferred

  -oppositional

  -negotiated
• Laswell


  Hypodermic Needle Theory
• Clay Shirky


  End of Audience
• Cohn


  Moral Panic

  -fear-driven societal reaction to perceived threat from media
• Young and Rubicam 


  4c's

  -cross cultural consumer characteristics

  -The aspirer

  -The succeeder

  -The explorer

  -The reformer

  -The mainstream

  -The struggler

  -The resigned