Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
These factors can reside in the perceiver; in the object, or target, being perceived; or in the context of the situation in which the perception is made.
Factors in the perceiver
• Attitudes
• Motives
• Interests
• Experience
• Expectations
Factors in the situation
• Time
• Work setting
• Social setting
Factors in the target
• Novelty
• Motion
• Sounds
• Size
• Background
• Proximity
• Similarity
Attribution theory tries to explain the ways in which we judge people differently, depending on the meaning we attribute to a given behavior.
fundamental attribution error The tendency to underestimate the influence of external factors and overestimate the influence of internal factors when making judgments about the behavior of others.
self-serving bias The tendency for individuals to attribute their own successes to internal factors and put the blame for failures on external factors.
Internallycaused behaviors are those we believe to be under the personal control of the individual.
Externally caused behavior is what we imagine the situation forced the individual to do.
Distinctiveness refers to whether an individual displays different behaviors in different situations.
attribution theory An attempt to determine whether an individual’s behavior is internally or externally caused.
selective perception The tendency to selectively interpret what one sees on the basis of one’s interests, background, experience, and attitudes.
halo effect The tendency to draw a general impression about an individual on the basis of a single characteristic.
contrast effect Evaluation of a person’s characteristics that is affected by comparisons with other people recently encountered who rank higher or lower on the same characteristics.
stereotyping Judging someone on the basis of one’s perception of the group to which that person belongs.
self-fulfilling prophecy A situation in which a person inaccurately perceives a second person, and the resulting expectations cause the second person to behave in ways consistent with the original perception.
Specific Applications of Shortcuts in Organizations
Employment Interview
Performance Expectations
Performance Evaluation
decisions Choices made from among two or more alternatives.
problem A discrepancy between the current state of affairs and some desired state.
rational Characterized by making consistent, value-maximizing choices within specified constraints.
rational decision-making model A decision-making model that describes how individuals should behave in order to maximize some outcome.
Steps in the Rational Decision-Making Model
Define the problem.
Identify the decision criteria.
Allocate weights to the criteria.
Develop the alternatives.
Evaluate the alternatives.
Select the best alternative.
bounded rationality A process of making decisions by constructing simplified models that extract the essential features from problems without capturing all their complexity.
intuitive decision making An unconscious process created out of distilled experience
Common Biases and Errors in Decision Making
Overconfidence Bias
Anchoring Bias
Confirmation Bias
Availability Bias
anchoring bias A tendency to fixate on initial information, from which one then fails to adequately adjust for subsequent information.
confirmation bias The tendency to seek out information that reaffirms past choices and to discount information that contradicts past judgments.
availability bias The tendency for people to base their judgments on information that is readily available to them.
Reducing Biases and Errors
Focus on Goals
LookforInformation That Disconfirms Your Beliefs
Don’tTrytoCreate Meaning out of Random Events
IncreaseYourOptions
escalation of commitment An increased commitment to a previous decision in spite of negative information.
randomness error The tendency of individuals to believe that they can predict the outcome of random events.
risk aversion The tendency to prefer a sure gain of a moderate amount over a riskier outcome, even if the riskier outcome might have a higher expected payoff.
hindsight bias The tendency to believe falsely, after an outcome of an event is actually known, that one would have accurately predicted that outcome.
Individual Differences
Personality
Gender
Mental Ability
Cultural Differences
Organizational Constraints
PerformanceEvaluation
Reward Systems
Formal Regulations
System-Imposed Time Constraints
Historical Precedents
utilitarianism A system in which decisions are made to provide the greatest good for the greatest number.
whistle-blowers Individuals who report unethical practices by their employer to outsiders.
creativity The ability to produce novel and useful ideas.
three-component model of creativity The proposition that individual creativity requires expertise, creative thinking skills, and intrinsic task motivation.