Conformity

• conformity: a change in behaviour or belief as a result of real or imagined group pressure.
• how many and what type of conformity are there?

  1.compliance

  2.identification

  3.internalisation
• compliance: the individual changes their behavior to fit in with the group/ avoid rejection. They don’t agree with it privately but does publicly. It is not permanent; only exist when the group is present and due to normative social influence.
• Identification: the intermediate level of conformity Where the individual may or may not privately agree.they accept it out of feeling sense of group membership via being linked to social identity.
• Internalisation: deepest level of conformity, the individual accepts the behaviour/belief of the majority publicly and privately and becomes apart of their belief system. It is permanent form of conformity even the lack of group of absence. Internalisation is most likely due to informational social influence.
• What is the shallowest level of conformity?

  compliance
• What is the intermediate level of conformity?

  Identification
• What is the deepest level of conformity?

  internalisation
• normative social influence (NSI): conforming to the majority to avoid rejection or being seen as an outcast; driven to a desire to be liked and gain social approval. It is motivated by emotional reasons, the change in behaviour is superficial and temporary. NSI leads to compliance, where individuals publicly agree but privately disagree.
• Informational social influence (ISI) conforming to the majority of a desire to be correct in situations where the right action or belief is uncertain. ISI is driven by belief that others have more knowledge or correct informatio. It is motivated by cognitive reasons resulting in permanent and genuine change in view. ISI leads to internalisation, where individuals genuinely accepts the groups norms and view and publicly align with the group‘s stance.