GLOBAL MARKET ENTRY STRATEGIES

• GLOBAL MARKET ENTRY STRATEGIES- Expanding into international markets can be a lucrative but challenging endeavor for businesses. To navigate the complexities of global expansion, companies employ various market entry strategies.
• STRATEGIES- EXPORTING, LICENSING, FRANCHISING, JOINT VENTURES, STRATEGIC ALLIANCES, FOREIGN DIRECT INVESTMENTS.
• EXPORTING- THE ACT OF SELLING GOODS OR SERVICES PRODUCED IN ONE COUNTRY TO CUSTOMERS IN ANOTHER COUNTRY.
• LICENSING- A BUSINESS ARRANGEMENT IN WHICH A COMPANY (THE LICENSOR) GRANTS ANOTHER COMPANY (THE LICENSEE) THE RIGHT TO USE ITS INTELLECTUAL PROPERTY (IP), SUCH AS PATENTS, TRADEMARKS, COPYRIGHTS, OR TECHNOLOGY, FOR A SPECIFIED PERIOD OF TIME AND UNDER CERTAIN CONDITIONS.
• FRANCHISING- A BUSINESS MODEL IN WHICH A COMPANY (THE FRANCHISOR) GRANTS ANOTHER PARTY (THE FRANCHISEE) THE RIGHT TO USE ITS BRAND NAME, TRADEMARKS, AND BUSINESS MODEL IN EXCHANGE FOR FEES AND ROYALTIES.
• JOINT VENTURES- A BUSINESS ARRANGEMENT IN WHICH TWO OR MORE PARTIES AGREE TO POOL THEIR RESOURCES AND EXPERTISE TO ACHIEVE A SPECIFIC GOAL, SUCH AS ENTERING A NEW MARKET, DEVELOPING A NEW PRODUCT, OR SHARING DISTRIBUTION CHANNELS.
• STRATEGIC ALLIANCES- THEY INVOLVE COLLABORATION BETWEEN COMPANIES TO ACHIEVE MUTUAL GOALS, SUCH AS SHARING TECHNOLOGY, ENTERING NEW MARKETS, OR DEVELOPING NEW PRODUCTS.
• FOREIGN DIRECT INVESTMENT- REFERS TO THE INVESTMENT MADE BY A COMPANY OR INDIVIDUAL IN ONE COUNTRY IN BUSINESS INTERESTS IN ANOTHER COUNTRY, TYPICALLY THROUGH THE ESTABLISHMENT OF BUSINESS OPERATIONS OR THE ACQUISITION OF ASSETS IN THE FOREIGN COUNTRY.