MIL LESSON 1

• Media


  The physical objects used to communicate with, or the mass communication through physical objects and used to communicate messages
• Information


  Knowledge that a person gets about someone or something. A broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols
• Literacy


  The ability to identify, understand interpret, create, communicate and compute, using printed and written materials associated with varying contexts
• Communication simply means the act of transferring information from one place, person or group to another. Communication plays a pivotal role in human development. Humans have always communicated with one another even before traditional media were developed
• SMRCE Model


  A communication model by Rogers and Shoemaker, 1971
• Communication components


  • Sender
  • Message
  • Channel
  • Receiver
  • Effect
• Media


  Derived from the Latin word medius, which means "middle". It is the plural of medium, which refers to the tool people use to mediate or the transfer of communication between a sender or a receiver
• Functions of media


  • A source of credible information
  • Are vehicles that carry messages
  • Serves as channels which people use to send/receive information
• Mass media


  A type of media used to reach a large of audience
• Media literacy


  The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies
• Information literacy

  The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats
• Technology literacy


  The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. Using these tools an individual can access, manage, integrate, evaluate, create and communicate information
• Media and information literacy


  The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens
• To build active, rather than passive consumers of media