2.3.2.3 - Bandura

• Precise control of variables in the experiment makes more accurate results
• The Bandura is reproducible
• Imitation was clearly shown within the Bandura experiment
• The experiment had low ecology (natural) validity
• Cumberbatch (1990) found that children familiar to the Bobo doll were less likely to be violent
• Cumberbatch (1990) found that children unfamiliar to the Bobo doll were 5 times as likely to be aggressive
• Bandura's experiment didn’t measure long term effects only short term
• The Banura experiment could be argued to be unethical