M.I.L | LECTURE 01

• COMMUNICATION

  • Communication plays a pivotal role in human development. Humans have always communicated with one another even before traditional media were developed and made communication easier and faster.
• COMMUNICATION

  • McCornack, 2014
  • Process of sharing and conveying messages or information from one person to another within  and across channels contexts, media, and cultures.
• VERBAL COMMUNICATION

  • An interaction which words are used to replay a message through speech or with the use of voice.
• NON-VERBAL COMMUNICATION

  • An interaction where behavior is used to convey and represent meanings.
• COMMUNICATION COMPONENTS

  1. SENDER
  2. MESSAGE
  3. CHANNEL
  4. RECEIVER
  5. EFFECT
• SENDER

  • The person or entity who initiates the communication by conveying a message.
• MESSAGE

  • The information, idea, or content being transmitted from the sender to the receiver.
• CHANNEL

  • The medium through which the message is conveyed, such as face-to-face conversation, email, or telephone.
• RECEIVER

  • The individual or group intended to receive and interpret the message.
• EFFECT

  • The impact or outcome of the communication process on the receiver, which may include understanding, action, or emotional response.
• COMMUNICATION COMPONENTS

  1. SENDER
  2. ENCODING
  3. MESSAGE
  4. NOISE
  5. VERBAL CHANNEL
  6. RECEPTION
  7. RECEIVER | DECODING
  8. FEEDBACK | EFFECT

  A) 1

  B) 2

  C) 3

  D) 4

  E) 5

  F) 6

  G) 7

  H) 8

  
• INFORMATION

  • Processed data and/or knowledge derived from study, experience, instruction, signals, or symbols.
• MEDIA

  • It is derived from the Latin word medius, which means "middle"
• MEDIA

  • It is the plural of medium, which refers to the tool people use to mediate or facilitate the transfer of communication between a sender and a receiver.
• FUNCTION OF MEDIA

  • A source if credible information
  • Are vehicles that carry messages
  • Serves as channels which people use to send/receive information.
• MASS MEDIA

  • A type of media used to reach a large of audience.
•  TECHNOLOGY

  • Application of scientific knowledge to practical aims of human life or to change and manipulate the human environment.
• INFORMATION

  • What do we communicate?
• MEDIA

  • How do we communicate?
• TECHNOLOGY

  • What can we use to communicate better?
• HOW DOES MEDIA, INFORMATION, AND TECHNOLOGY AFFECT COMMUNICATION?

  1. LITERACY
  2. INFORMATION LITERACY
  3. MEDIA LITERACY
  4. TECHNOLOGY LITERACY
  5. MEDIA AND INFORMATION LITERACY
• LITERACY

  • The ability to identify, understand, interpret, create, communicate, and compute using printed and written materials associated with varying contexts.
• INFORMATION LITERACY

  Ability to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various formats.
• MEDIA LITERACY

  Ability to access, analyze, evaluate, and communicate information in a variety of forms, including print and non-print message; ability to synthesize and produce mediated messages.
• TECHNOLOGY LITERACY

  • Ability to responsibly use appropriate technology to access, synthesize, evaluate, communicate, and create information to solve problems and improve learning in all subject areas.
• MEDIA AND INFORMATION LITERACY

  • The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-along learning skills to socialize and become active citizens.