Social Change

• Social change


  When whole societies adopt new attitudes, beliefs and ways of doing things
• Process of social change

  1. Draw attention

  2. Consistency

  3. Deeper processing

  4. Augmentation principle (risks)

  5. Snowball effect

  6. Social cryptomnesia
• Poster to reduce drink driving in Montana


  • "MOST of us don't drink and drive"
  • Initial survey found 20.4% reported drink driving, and 92% said their peers had done
• Impact of Montana drink driving poster

  14% decrease in drink driving and 11% increase in using designated drivers
• Nolan et al


  • Hung messages on doors in San Diego that most residents were trying to reduce energy usage and found significant decreases in energy usage
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  Bashir et al - Minority groups often live up to stereotypes which can be off-putting for outsiders