TRENDS

• Trend


  The general direction in which something is developing or changing
• Network


  An arrangement of intersecting horizontal and vertical lines
• Critical thinking


  The objective analysis and evaluation of an issue to form a judgment
• The 21st century begins on 1 January 2001 and continues through 31 December 2100
• The 21st century is often referred to as the digital age
• Trend


  A behavior or new way of doing things that has a big impact on our society
• Trend


  A sequential pattern of change in a condition, output, or process, or an average or general tendency of a series of data points to move in a certain direction over time, represented by a line or curve on a graph
• Trend spotting


  The identification of new trends or attempting to see the future
• Trend spotter


  A person who notices and reports on new fashions, ideas, or activities that are becoming popular
• Trend analysis


  The widespread practice of collecting information and attempting to spot a pattern, or a trend, in the information
• Fad


  A short-term event that some may be called a flash in the span
• Classifications of trends


  • Society
  • Technology
  • Education
  • Environment
  • Politics & government
  • Economics
  • Demographics
• Categories of trend


  • Megatrend
  • Macrotrend
  • Microtrend
• Megatrend


  A trend on a global scale that describes long-term changes to the structure of society and technology, lasting for 10 years and beyond
• Macrotrend


  A global trend that lasts over time, affects companies, and can become lifestyles in society, with a significant impact over a 5-10-year period
• Microtrend


  A trend that affects a small group of people, usually within a single industry, lasting from 6 months up to 3 years
• General characteristics of trends

  • Innovation
  • Consistency
  • Versatility
• Factors shaping trends


  • Human needs
  • Historical forces
  • Globalization
  • Digital connectivity and social media
• Network


  A relationship structure wherein the members of the network are able to share resources with one another
• Types of networking

  • Networking with professional organizations
  • Networking with foundations
  • Networking with government offices
  • Networking with media
• Linkages


  Intends to serve members of both sides according to their respective needs, interest, and objectives, creating bonds together to solicit support and assistance for purposeful activities
• Linkage


  Organization is working with other organizations with formal contract
• Networking


  Organization is working with other organizations without formal contracts
• Types of linkages

  • International linkages
  • National and local linkages
• International linkages


  Global linkages that comprise migration, international trade, foreign direct investment and the activities that firms perform in different parts of the world
• National and local linkages


  Established between universities and colleges offering identical degrees, allowing cross-enrolment for subjects needed for graduation, and joint research conducted by two or three universities depending on their field of expertise
• Globalization


  The emergence of an international network, belonging to an economic and social system, entailing the movement of capital, free flow goods and services, and expansion of multinational corporations