MIL 3RDQ

• Communication


  Process of sharing and conveying messages or information from one person to another within and across channels, contexts, media, and cultures
• Verbal communication


  • An interaction in which words are used to relay a message through speech or with the use of voice
• Nonverbal communication


  • An interaction where behavior is used to convey and represent meanings
• Information


  Processed data and/or knowledge derived from study, experience, instruction, signals, or symbols

  
• Media


  The tool people use to mediate or facilitate the transfer of communication between a sender and a receiver
• Functions of media

  • A source of credible information
  • Are vehicles that carry messages
  • Serves as channels which people used to send/receive information
• Mass media


  A type of media used to reach a large of audience
• Technology Literacy


  Application of scientific knowledge to practical aims of human life or to change and manipulate the human environment
• Literacy


  The ability to identify, understand, interpret, create, communicate, and compute using printed and written materials associated with varying contexts
• Information literacy


  Ability to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various formats
• Media literacy


  Ability to access, analyze, evaluate, and communicate information in a variety of forms, including print and non-print message; ability to synthesize and produce mediated messages
• Technology literacy


  Ability to responsibly use appropriate technology to access, synthesize, evaluate, communicate, and create information to solve problems and improve learning in all subject areas
• Media and information literacy


  The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens
• Technological determinism


  • A theory that believes technology is a steering factor in how a society develops its structure and values
• Marshall McLuhan's the evolution of media

  1. Tribal age/pre-industrial age

  2. Age of literacy/industrial age

  3. Print age

  4. Electronic age

  5. Information age
• Data


  Unstructured facts and figures that create the least impact on the receiver
• Information


  Data organized with relevance and purpose, made meaningful by a person
• Knowledge


  Refers to the human understanding of a subject matter derived from experience, learning, and thinking
• Privacy


  A state of being alone or being away from public attention
• Accuracy


  It relates to the correctness of the information source to the details of the information
• Plagiarism


  To use the words or ideas of another person as if they were your own words or ideas
• Information literacy skills

  • Recognize the need for information
  • Identify available resources
  • Effectively search for information
  • Evaluate the results
  • Work with or exploit the results
  • Use information ethically and responsibly
  • Communicate or share findings
  • Manage findings
• Types of media

  • Mass media
  • Print media
  • Broadcast media
  • Outdoor media
  • New media
• Book


  A written or printed work consisting of pages glued or sewn together along one side and bound in covers
• Newspaper


  A lightweight, serial publication which comes out regularly and contains news on current events of special or general interest
• Broadsheet


  A newspaper with a large format with 22/24 inches long
• Tabloid


  A newspaper that measures half size of a broadsheet
• Magazine


  A periodical publication containing articles and illustrations, typically covering a particular subject or area of interest
• Journal


  A newspaper or magazine that deals with a particular subject or professional activity
• Television


  Televisions receive broadcasting signals and change them into pictures and sound
• Radio


  A way to send electromagnetic signals over a long distance, to deliver information from one place to another
• Film


  Similar to a television show as it offers a variety of themes and genres
• Movie and TV classification ratings

  • G
  • PG
  • R-13
  • R-16
  • R-18
• Outdoor media


  Typically consists of any advertising seen outside of the home
• New media


  Refers to digital media that are interactive, incorporating two-way of communication
• Media convergence


  The phenomenon that connects different forms of media together
• Print plus media

  • Blogs
  • Ebooks
  • News portals
• Broadcast plus new media

  • Online videos
  • Online streaming
  • Video conferencing
• Primary sources


  Original, uninterpreted, or first hand material created by the person(s) involved in an activity or event
• Secondary sources


  Information obtained through the analysis, interpretation, and evaluation of primary source materials