Screencast 4

• Fundamental analysis


  Only useful for shareholders, not other stakeholders
• Horizontal analysis


  Reveals more than vertical analysis
• Profit


  Same as cashflow
• No one has a crystal ball - forecasting doesn't work
• Vijay Tohani: 'Senior Lecturer in Finance, Faculty of Business and Law, Anglia Ruskin University'
• Further reading and links provided for each key discussion point
• Questions can be directed to [e-mail]
• Attend Tutor-led Workshop 4 after this session