TNCT (LESSON 1)

• Trend


  A general development or change in a situation or in the way that people are behaving
• Trend


  The general movement over time of a statistically detectable change
• Trend


  A topic that is the subject of many posts on a social media website or application within a short period of time
• Elements of a Trend

  • Unique content
  • Timing
  • Virality
  • Compelling influencers
  • Correct distribution network
  • Longevity
• Characteristics of a Trend

  • It has a long staying power and enjoy a long period of popularity
  • It is accepted by many industries and people
  • It is rooted on people's cultural traditions, beliefs, and values
  • It shows a transitory increase or decrease of a particular idea, event, or phenomenon
• How to Spot Trends

  1. Don't make the search superficial

  2. Find real proof

  3. Avoid being self-serving
• Fad


  A practice or interest followed for a time with exaggerated zeal
• Fad


  A style, activity, or interest that is very popular for a short period of time
• Guide questions in differentiating a trend from a fad

  • Does it become embedded within culture?
  • Does it affect real change?
  • Does it focus in the long term?
  • Does it change behavior?
  • Does it have multiple articulations?