Establishing effective relationships with key operators and agencies, and engaging a mix of distribution partners, can help the travel trade finds an effective route to market and reach its target consumers
ClientProfiling
The process of segmenting clients into different clusters based on common traits and characteristics
The Process of Client Profiling
1. IdentifytheBest Customers
2. SurveyCustomers
3. ExtractDatafromOnline Channels
4. CreateaClient Profile Template
5. Update Regularly
InternalFactorsofMotivation/ Intrinsicmotivation
Drives tourists to seek intangible rewards such as fun, assurance, and other emotional needs
ExternalFactorsofMotivation/ ExtrinsicMotivation
A tourist gets motivated by external factors such as money and the need to feel competent on the scale of expenditure and performance
Factors Affecting Tourist Behavior
GeographicalFactors
SocialFactors
PlaceofOrigin
TourismDestination
Education of Tourist
Tourism Business Strategies and Tools
UnderstandYourCustomers
OptimizeYourWebsite
FocusonMobile
BeSocial
LiveVideoMarketing
SendThoseEmails
AcceptOnlineBookings
TapintothePowerofReviews
Blog
FocusonExperience
EngageMicro-Influencers
SetGoals, Monitor, andOptimize
Tourism and Hospitality Trends
Staycation
Digitalized Guest Experiences and Contactless Technology