it is praised by several high profile critics and gaming institutions leading to wikis and fan accounts being created to discuss updates, patches and tips + tricks
mobile devices are..
driving the success of animal crossing forward due to a new generation of gamers who prefer hand held devices over traditional consoles
there is an active community of gamers who share a common interest
features that make it successful:
-variety of characters
-ability to customise and personalise your avatars and items
-can control and shape their own world to form new identities and express themselves
social context BLM
in august 2020 gamers brought social activism into play by putting on black lives mattercaps and staging in game protests.
-gamers using social media platforms like twitch can then host or stream these protests and raise funds for various causes attracting a more diverse range of gamers
social context blm criticism
following its use for hong kong pro democracy protests the game was taken off sale in china
it offers familiar pleasures to exisiting fans along with new elements to target a wider audience
game producers must respond to audiences to ensure a loyal fanbase
initial planned release effects
was initially planned for release in 2019 but was delayed causing a 3% drop in share value for nintendo however its release in 2020 then made it one of the fastest selling games of all time
franchise benefits

creates a long tail effectgenerating income across platforms and also creating an active audience pool which can continue to grow as further franchises develop in the future
producers and audiences must work symbiotically to create content that meets the demands of a socially and culturallysophisticatedaudience
