drrr

• Relevance


  • Vision
  • Mission
  • Objective
• Resonance


  The opportunity must match the values and desired virtues
• Reinforcement of entrepreneurial interest

  Resonate with the entrepreneur's personal interests
• Revenues


  Sales potential of the product / service
• Responsiveness


  Customer needs and wants
• Reach


  Expanding area-wise to attain rapid growth
• Range


  Wide range of possible product / service offering
• Revolutionary impact


  "Next big thing" or a game changer
• Returns


  • Intangible (cannot be touched physically or perceived by the senses)
  • High profile recognition
• Relative ease of implementation


  Will it be relatively easy to implement for the entrepreneurs
• Resources required


  Fewer resources may be favored than those requiring more resources
• Risk


  • High technological
  • Market
  • Financial
  • People risk