all stimuli from environment passes into sensory register
comprises several registers one for each sense
coding is specific to the sense
coding for visual information= iconic memory
coding acoustically= echoic memory
duration is very brief - lessthanhalf a second
high capacity
info passes further into memory if they paid attention
attention being a key process
Short term memory:
1968 , 1971
STM:
Codes mainlyacoustic info
duration is up 18swithoutrehearsal
temporary store
limited capacity 7+-2
maintenance rehearsal: if we rehearse info over and over again it can stay in STM if rehearsed longenough it can move into LTM
Long term memory:
LTM:
Permeant store for info that has been rehearsed for a prolonged time
Codes mostly semantic
duration up to a life time
IE: Bahrick et al 1975 found that many of their pp's were able to recognises names and faces of their school classmates after graduating for almost 50 years
capacity limited
Case of HM:
Underwent a surgery to relive him of epilepsy
removed hippocampus from both sides of the brain
he has his memory tested in 1955 though he thought it was 1953 and he thought he was 27 years old when he was 31
he could notformnewlongterm memories
could not recall what he has eaten earlier in the day but performedwell in tests
AO3:
STRENGTH:
Support from studies showing that STM and LTM are different
IE: Baddeley 1966 found that we tend to mix up words that sound the same when using out STM's
But we tend to mix up words that have similar meaning when using our LTM's
Further support comes from studies on capacity and duration such as Bahrick and Jacobs
This shows that STM and LTM are separate and independent memory stores which was claimed by msm
AO3:
LIMITATION:
However, despite such apparent support, in everyday life we form memories relation to useful things ie names
But many of the support research used artificial materials such as random words (Baddeley) digits or letters (Jacobs)
They even used consonant syllables that have no meaning (Peterson and Peterson)
This means that msm may not be a valid model of how memory works in everyday life where we have to remember much more meaningful information
AO3:
LIMITATION:
Evidence of more than 1 STM store
Shallice and Warrington 1970 studied a client they referred to as KF who has a clinical memory disorder called amnesia
Kf's STM for digits were very poor when they were being read out loud to him
But his recall was much better when he read the digits to himself
Further studies of KF show that there even could be another short term memory store for non verbal info
This evidence suggests that the MSM s wrong for claiming that there is just one STM store processing different types of info ie visual, auditory etc