tyremds

• Trend


  A general development or change in a situation or in the way that people are behaving
• Elements of a Trend

  • Unique Content
  • Timing
  • Virality
  • Compelling Influencers
  • Correct Distribution Network
  • Longevity
• Characteristics of a Trend

  • It has a long staying power and enjoys a long period of popularity
  • It is accepted by many industries and people
  • It is rooted in people's cultural traditions, beliefs, and values
  • It shows a transitory increase or decrease of a particular idea, event, or phenomenon
• The Process of Identifying a Trend


  1. Don't Make the Search Superficial

  2. Find Real Proof

  3. Avoid being Self-Serving
• Fad


  A style, activity, or interest that is very popular for a short period of time
• Guide Questions in Differentiating a Trend from a Fad

  • Does it become embedded within culture?
  • Does it affect real change?
  • Does it focus in the long term?
  • Does it change behavior?
  • Does it have multiple articulations?
• Network


  An informally interconnected group or association of persons such as friends or professional colleagues
• Social Network


  A social structure made up of a set of social actors, sets of dyadic ties, and other social interactions between actors
• Analyzation of Networks


  • Density
  • Hierarchy
  • Complexity
  • Interdependence
  • Embeddedness
• Intuition


  The ability to understand something instinctively, without the need for conscious reasoning
• Types of Heuristic


  • Satisficing Heuristic
  • Risk-Aversion Heuristic
  • Loss-Aversion Heuristic
  • Availability Heuristic
  • Affect Heuristic
  • Association Heuristic
  • Simulation Heuristic
  • Similarity Heuristic
  • Anchoring-and-Adjustment Heuristic
• Elements of SWOT


  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
• Elements of PEST


  • Political
  • Economics
  • Social
  • Technological
• Cost-Benefit Analysis (CBA)


  Calculates the strengths (benefits, advantages) and weaknesses (costs, disadvantages) of each of the alternative solutions given to a problem in monetary values
• Cost-Effectiveness Analysis (CEA)


  Compares the relative cost to the outcomes or relative effects of the course of action taken by a group or an organization
• Global Network


  A set of units manifesting certain ties or relationships that exist and operate beyond territorial borders of a particular country
• Characteristics of Global Network

  • Global networks cross borders and connect to more than one country
  • Movement across a Boundary is Long-Term
  • Global Networks are not Confined to a Particular Country
• Types of Global Networks

  • Technical Global Network
  • Interpersonal Global Network
• Globalization


  A process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology
• Elements of Globalization


  • Privatization
  • Deregulation
  • Liberalization
• Types of Globalization


  • Economic Globalization
  • Cultural Globalization
  • Political Globalization
• Migration


  A movement of a person or a group of persons, either across an international border or within a State
• Types of Migration


  • Internal Migration
  • External Migration
  • Emigration
  • Immigration
• Theories of Migration


  • Everett Lee's Push-Pull Theory
  • Otis Duncan's Theory
  • Standing Guy's Theory of Materialism