MIL

• Text


  A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen
• Two categories of text

  • Formal
  • Informal
• Formal text-based materials


  • Created and distributed by established institutions (such as publishing companies, news agencies, etc.)
  • Go through a rigorous process of editing or evaluation
  • Usually governed by censorship of the state
• Informal text-based materials

  • Blogs
  • Personal e-mails
  • SMS or text messages
  • Online messengers
  • Social media platforms
• Informal text-based materials


  Come from personal opinions or views on different issues, processes, etc.
• Design principles and elements

  • Emphasis
  • Appropriateness
  • Proximity
  • Alignment
  • Organization
  • Repetition
  • Contrast
• Types of visual media

  • Photography
  • Video
  • Screenshot
  • Infographic
  • Cartoons/Comic strips
  • Memes
  • Graphs/Chart
• Lines

  • Horizontal lines are more static and calm
  • Vertical lines command attention and stability
  • Diagonal lines may convey movement
  • Contoured lines may evoke turbulence
• Shape


  • A geometric area that stands out from the space next to or around it, or because of differences in value, color, or texture
  • Shape may also be organic
• Value

  • The degree of light and dark in a design
  • Contrast is the extreme changes between values
• Texture


  • The way a surface feels or is perceived to feel
  • Texture can be added to attract or repel interest to a visual element
• Color


  • Color may be used for emphasis, or may elicit emotions from viewers
  • Color may be warm, cool, or neutral
• Form


  • A figure having volume and thickness
  • An illusion of a 3-dimensional object can be implied with the use of light and shading
• Types of shots

  • Extreme wide/long shots
  • Wide/long shots
  • Full shots
  • Medium shots
  • Medium close up shots
  • Close up shots
  • Extreme close up shots
  • Birds eye view shots
  • High angle shots
  • Eye level shots
  • Low angle shots
  • Worms eye view shots
  • Over the shoulder shots
  • Dutch angle shots
• Extreme wide/long shots


  • Reveals to the viewer the world where the story takes place
  • Audience must have a feel of the time and place of the story
• Wide/long shots


  • Establishes the character and how he/she is related to the scene
  • The characters can be seen from head to toe
• Full shots


  • Shows the character from head to toe, but the character is already the focus
  • You can clearly see what the character looks like as a whole or what he/she is doing
• Medium shots


  • The character is seen waste up
  • Often used in dialogue scenes, because it is wide enough to show two or more characters but close enough to show details
• Medium close up shots


  • Rests between the medium shot and the close-up, with the subject framed from shoulders up
  • More body language can complement the facial expressions to show emotions
• Close up shots


  • Frames the character's face and provides emotional clues that cannot be effectively shown with the medium shot
  • Other things may be shown up close – shaking hands, tapping feet, etc.

  
• Extreme close up shots


  • A tighter frame that highlights the facial features or any subject more
  • It can be highly detailed, much more intimate, emotionally heightened, and even uncomfortable to view

  
• Birds eye view shots


  Offers a perspective similar to that which birds see while flying
• High angle shots


  The subject is seen as vulnerable and powerless
• Eye level shots


  • Considered the most natural camera angle
  • Capturing the shot at eye-level offers a neutral perception of the subject
  • Can help the audience connect with the subject
• Low angle shots


  Makes a subject look powerful and imposing
• Worms eye view shots


  • Looks at an object or subject from below
  • Commonly used to capture tall elements in the scene, such as trees or skyscrapers, and put them in perspective
• Over the shoulder shots


  • Created by placing the camera at the back of one character while facing the other character
  • Used to highlight the relationship of characters in a dialogue
• Dutch angle shots


  • Noticeably tilted or tipped
  • Used to signal to the viewer that something is wrong, disorienting, or unsettling
• Citizen Journalism


  Journalism conducted by people who are not professional journalists but who disseminate information using Web sites, blogs, and social media
• Citizen Journalism


  • The gathering and reporting of news by people who are not trained as professional journalists
  • The act in which a citizen, or group of citizens play an active role in the process of collecting, reporting, analyzing and disseminating news and information with the intention of providing independent, reliable, accurate, wide-ranging and relevant information that is required for democracy and development
  • An alternative and activist form of news often as a response to shortcomings in the professional journalistic field, which uses similar journalistic practices but is driven by different objectives and ideals and relies on alternative sources of legitimacy than traditional or mainstream journalism
  • The instance when the people, otherwise known as the audience, employ the press tools they have in their possession to inform one another
• Online Selling Phenomenon


  1. commerce is mainstream enabling businesses to sell products and services to consumers on a global basis. As such, e-commerce is the platform upon which new methods to sell and to distribute innovative products and services electronically are tested
• Media promotes tourism engagement
• Roles of Media

  • Media and information improve quality of life
  • Media and information for greater political participation
  • Media and information promoting economic opportunities
  • Media and information for improvement of learning environment
  • Media and Information individuals as more cohesive social units
• Media and information improve quality of life


  Communication has been made easier. Information has become widely accessible. Conducting research has become more convenient. There is entertainment content for everyone
• Media and information improve quality of life


  Things that used to take time to long distance communication are now instantaneous. The cost of getting information is down from exorbitant to incredibly cheap – often even free. What was one for the select few, are now for everyone
• Media and information for greater political participation


  The media and the government have a long-standing relationship in the field of public service. While the government serves the people by leading the nation towards progress, the media serve them by informing the public about subjects they need or want to know
• Media and information promoting economic opportunities

  The media industry has grown in number in today's information age both in content and in the workforce. The open content contribution nature of the new media has made it possible for ordinary individuals to offer their materials for consumption often for free or at times for a cost
• Media and information for improvement of learning environment

  Traditional learning environments have caused people in general to lose appetite for knowledge. Luckily, media and information have cleansed society's palate and have reinvented learning
• Media and information for improvement of learning environment

  A media and information literate individual take advantage of this to further his or her lifelong learning process
• Media and Information individuals as more cohesive social units


  Media and information literate individuals are said to be more cohesive social units than those who are not. By keeping them informed, as well as connecting them in ways that were not possible before, media and information literates becomes more cohesive social units. This creates a bond that does not only have relational implications but also creates societal impacts