Determined by the market value of a company's shares
Equity
Investment by shareholders in the company
Market value of shares
The discounted projected free cash flows at a rate that equals the cost of Equity
Increasing market value
1. Increasing and expediting the projected free cash flow of the company
2. Reducing the risk of the company, thereby reducing the cost of equity
Cost of Equity
The return that shareholders require on their investment
Risk-free rate
Long-term government bond rates, after tax rate
Market risk premium
The average risk of the market, the difference between the expected rate of return on the market as a whole that shareholders require and the risk-free rate of return over the same period
Beta factor
Represents the relative movement of an individual share's return compared to the market return
Free cash flow
The cash flow from operating activities actually available for distribution to the shareholders
Increasing free cash flow
1. Increase the profit after tax
2. Decrease the investment in working capital
3. Decrease the investment in property, plant and equipment
Expediting free cash flow
Increase the present value of the discounted free cash flow
The closer the cash flow is to the present date, the higher the present value
Economic value added (EVA)
A residual income measure that subtracts the cost of capital employed from the operating profits generated
Market value added (MVA)
Measures the difference between the market value of the firm and the amount of Capital invested
Value drivers
Revenue
Operating costs
Tax
Working capital
Property, plant and equipment
Revenue
Increase the volume of sales / maximise sales, made difficult by competition, substitute products, and bargaining power of buyers