DIFFERENCES BETWEEN: Maslow (Hierarchy of Needs) & Locke and Latham (Goal Setting)
• Maslow's Hierarchy of Needs focuses on fulfilling one need at a time in sequential order, whereas the Goal
Setting Theory requires all principles to be incorporated simultaneously to motivate an employee.
• Maslow's Hierarchy of Needs can be applied by a manager alone by observing the needs of an employee,
whereas the Goal Setting Theory requires employee input to create goals collaboratively.
• The Goal Setting Theory believes that an individual can be motivated through purely intrinsic factors,
whereas Maslow's theory focuses on both intrinsic and extrinsic motivators, such as physiological needs.