Process of sharing and conveying messages or information from one person to another within and across channels, contexts, media, and cultures
Verbal communication
An interaction in which words are used to relay a message through speech or with the use of voice
Nonverbal communication
An interaction where behavior is used to convey and represent meanings
Information
Processed data and/or knowledge derived from study, experience, instruction, signals, or symbols
Media
The tool people use to mediate or facilitate the transfer of communication between a sender and a receiver
Functions of media
A source of credible information
Are vehicles that carry messages
Serves as channels which people used to send/receive information
Mass media
A type of media used to reach a large of audience
Technology
Application of scientific knowledge to practical aims of human life or to change and manipulate the human environment
Literacy
The ability to identify, understand, interpret, create, communicate, and compute using printed and written materials associated with varying contexts
Information literacy
Ability to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various formats
Media literacy
Ability to access, analyze, evaluate, and communicate information in a variety of forms, including print and non-print message; ability to synthesize and produce mediated messages
Technology literacy
Ability to responsibly use appropriate technology to access, synthesize, evaluate, communicate, and create information to solve problems and improve learning in all subject areas
Media and information literacy
The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens
Technological determinism
A theory that believes technology is a steering factor in how a society develops its structure and values
Marshall McLuhan's the evolution of media
1. Tribal age/pre-industrial age
2. Age of literacy/industrial age
3. Print age
4. Electronic age
5. Information age
Data
Unstructured facts and figures that create the least impact on the receiver
Information
Data organized with relevance and purpose, made meaningful by a person
Knowledge
Refers to the human understanding of a subject matter derived from experience, learning, and thinking
Privacy
A state of being alone or being away from public attention
Accuracy
It relates to the correctness of the information source to the details of the information
Plagiarism
To use the words or ideas of another person as if they were your own words or ideas
Information literacy skills
Recognizing the need for information
Identifying available resources
Effectively searching for information
Evaluating the results
Working with or exploiting the results
Ethical and responsible use
Communicating or sharing the findings
Managing the findings
Types of mass media
Print media
Broadcast media
Outdoor media
New media
Forms of print media
Book
Newspaper
Magazine
Journal
Broadsheet
A newspaper with a large format with 22/24 inches long
Tabloid
A newspaper that measures half size of a broadsheet
Forms of broadcast media
Television
Radio
Film
Movie and TV classification ratings
G
PG
SPG
R-16
Forms of outdoor media
Billboard
Bulletin boards
Wall paintings
New media
Digital media that are interactive, incorporating two-way of communication
Media convergence
The phenomenon that connects different forms of media together
Print plus media
Blogs
Ebooks
News portals
Broadcast plus new media
Online videos
Online streaming
Video conferencing
Primary sources
Original, uninterpreted, or first hand material created by the person(s) involved in an activity or event
Secondary sources
Information obtained through the analysis, interpretation, and evaluation of primary source materials
Tertiary sources
Information that collects, organizes, and summarizes primary and secondary source materials
Examples of primary sources
Artifacts
Diaries and autobiographies
Official & original documents
Music
Examples of secondary sources
Newspaper articles
Literature reviews
Textbooks
Biographies
Examples of tertiary sources
Encyclopedia
Dictionary
Directories
Yearbooks
Indigenous media
A form of media conceptualized, produced, and circulated by indigenous people as vehicles for communication, specifically for cultural preservation, cultural and artistic expression, political self-determination, and cultural sovereignty