kemelatik

• Broadcast program format and segment function

  • Inform: Improve awareness
  • Educate: Build knowledge or skills
  • Entertain: Provide amusement
• Dramatic format


  • Anthology: Different stories per episode
  • Series: Same characters in different stories
  • Serial: Continuous story
• Non-dramatic format


  • News: Commentaries, news analysis, etc.
  • Public Affair: Panel, roundtable, etc.
  • Talk: Interview, discussions, etc.
  • Special Event: Mainly for public service
  • Magazine: Combines different segments
  • Documentary: Bring awareness, spark action, and inspire
  • School on Air: Well planned non-formal/educational program
  • Radio Forum: Listening groups with facilitator
• Audience


  • Children
  • Youth
  • Parents
  • Mothers
  • Elderly
  • Farmer/Agricultural Sector
  • Business
• Segment and treatment


  • Straight Talk: Can be descriptive, analytical, or personal in style and content
  • News: Straight news, edited news, news commentary, etc.
  • Dramatization: Portrays real life situations, helpful in dealing sensitive information
  • Interview: MOS, KII, or personality interview
  • Feature: Commentaries, news analysis, interpretative, point of view of the writer
  • Plug: 20-60 second announcement or message
  • Trivia: Popularized info from credible source relevant to the program topic
• Broadcast program format and segment considerations


  • Audience: Characteristics (interest, education, culture, etc.), Listening (viewing habits)
  • Needs: What are their information needs? Which information needs will you answer?
  • Objectives: What do you want to accomplish? What do you want to do with the content you will provide?
  • Resources: What is the equipment you are working with? What kind of skill do your staff need to have? Financial Resource
• Steps in program planning


  • Generate Ideas: Brainstorming from experience.
  • Know the Audience and their Needs: Audience Segment.
  • Identify Objective: Specific intention on what the audience should know.
  • Identify Segment: Should reflect the objective.
  • Tap Cooperating Agencies (National, Local, Non-Profit, etc.): Source of program materials manpower or financial support.
  • Identify Resources: Will dictate the program quality.
  • Promotional Strategies: To make the program known to the intended audience.
  • Implementation Procedure: Procedures, guidelines, responsibilities, topic and guest line up, budget, timetable of activities (Gantt timetable).
  • Evaluation: Formative and summative evaluation.
• Radio is a deadline medium