Internet Marketing Test 4

• If Kelsey "Likes" a brand's Facebook page, she is signing up to receive content from that page on her News Feed.

  true
• With Facebook, there is a difference between a page Like and a content Like.

  True
• With promoted tweets advertising on Twitter, brands can reach both new and existing followers with specific tweets.

  True
• Pinterest is an open platform so any Pinterest user can see other users' pins.


  True
• To make the Updates section of LinkedIn more attractive, LinkedIn posts content created by Influencers specifically designed for LinkedIn

  True
• One reason Pinterest has become popular is because people can mentally process pictures faster than words.

  True
• Promoted accounts advertising on Twitter is a good option for brands that have a promotion that can fit a current popular topic trending on Twitter.

  False
• In responding to a negative report on a scam reporting site, it is important to mention the company or brand name in the response to reduce the web page's ranking.

  False
• A key aspect of managing a brand's online reputation is to create positive content about the brand that will rank well in SERPs.


  True
• Online reputation Management is the act of reviewing what is being said about a brand or company online so the company can engage in activities to improve its overall perception.


  True
• Online reputation management is a method that can be used to overcome bad business practices.


  False
• Online reputation management can be used to turn customer complaints into satisfaction and loyalty


  True
• The United States is NOT the world's leader in adopting mobile marketing innovations.


  True
• Mobile Marketing is not effective if conversions are occurring on mobile devices.

  True
• Smaller screen sizes make scrolling easier on a mobile device that it is on a desktop.

  False
• Mobile users tend to give less attention to top search results than do desktop users.

  False
• consumers are more likely to fill out credit card and shipping information on a mobile device than they are a desktop

  False
• Videos and other forms of information-rich media are just as effective for mobile users as they are for desktop users.


  true
• Aside from differences in technical and physical specifications, customer data and marketing strategies are essentially the same for mobile users and desktop users.

  False
• Facebook does display all content posted by an individual's friends and Liked pages, but instead uses an algorithm to select content that is most likely to be of interest to the individual.

  False
• A key difference between search engine advertising and Facebook advertising is that on Facebook paid and organic content is mixed together in the News Feed.

  True
• With promoted accounts advertising on Twitter, advertisers can target users by geography, gender, interests, device or similarity to current followers.

  True
• An advantage of Pinterest is that is limited to visual images


  True
• Brands like non-skippable in-stream ads available with YouTube because individuals must watch the ad before they can see the video that was selected.

  True
• Twitter does not make any distinction between a personal profile and a corporate profile.

  True
• An advertiser can create a Snap Ad so that when a user swipes up on the ad

  All the above
• Instagram ads are managed through

  a digital ad conglomerate
• Advertising on LinkedIn can be very profitable for


  companies targeting professionals.
• the gold standard for business use of Youtube is to create a video that

  simultaneously entertains and advertises
• benefits of advertising on Youtube instead of or in addition to television advertising includes all of the following except


  opportunity to gain followers
• When an advertiser on Pinterest pays CPE, he/she will be charged whenever a Pinterest user

  both b and c
• Custom Audiences on Facebook allows advertisers to target ads to

  a list customers based on their email addresses
• Web pages that frequently rank well for branded search terms include the following, except

  scam sites
• Positive content is more likely to rank online if it


  has a large amount of links from reputable, powerful sites that also mention the branded keywords a company wishes to rank for.
• Effective emergency response to negative publicity includes the following T's except:

  Tenderness
• When responding to negative comment a company should should do all of the following, except


  offer individuals making negative comments an opportunity to meet with a high-ranking company employee
• Brian just learned that his company is mentioned on RipOffReport.com, a scam reporting site. In responding to the report, Brian has been advised not to mention his company's name in the response because

  doing so can actually improve the negative web page's ranking for keyword searches
• Jordan has learned that on two different online review sites his company has more negative reviews than positive reviews. Strategies Jordan can take include the following, except

  point out where the negative review is incorrect and not believable
• online reputation management includes the following practices, expect


  identifying all of the backlinks for the site
• It is an unseasonably warm day in early March and you see an ad on your mobile device with a coupon for a 48 Qt Igloo cooler. This would be an example of targeting based on the combination of your location and _____.

  the weather