evolutionary explanation - alpha bias example:
• Evolutionary explanations of relationship preferences can be criticised for alpha bias on the grounds that they stress and exaggerate gender differences in relationship preferences, emphasising biological theories for differences instead of environmental explanations
• For example, in explaining the results from Clark & Hatfield's experiment on casual sex, evolutionary theorists argue that females avoid casual sex because of an evolved desire for a quality mate
• However, they ignore a number of alternative, environmental, explanations, e.g., that women are trying to minimise risk from attack or avoid being judged by sexist double standards.
• The idea that women are more naturally 'choosy' than men is socially sensitive: it could lead to guilt in or negative judgments of women who do enjoy casual sex