Audiences and consumption (ACNH)

• Is ANCH safe for children?

  • Little to no violence
  • Safeguarding rules
• Games Rating Authority


  UK body that regulates video games using the PEGI system
• New technology


  Makes regulation more difficult (according to Livingstone + Lunt)
• Symbiotic relationship


  Relationship between 2 or more parties that benefit both
• Producers and audiences


  Work together for the game to be successful
• Making is Connecting (Gauntlett)
• Reasons for Making is Connecting

  • Social interaction
  • Part of a community
  • Promote creativity
  • Express political opinions
  • Explore their identity
  • Critique the game
• Examples of Making is Connecting


  • Articles
  • YouTube channels
  • Animated series
• Secondary target audience


  Adults and younger adults
• The game is designed to have universal appeal and can be enjoyed by people from different social and cultural backgrounds
• Gratifications theory


  Explains the use of games for social interaction
• Nostalgic and comfortable, unproblematic texts


  Appeal to adults as well as children with a lot of spare time
• The 13th best selling game had a profit of 42 billion