P.C. COMMUNICATION AND GLOBALIZATION

• Communication is the process of exchanging information, ideas, and knowledge from one person to another.
• Globalization is a process of interaction and integration among the people, companies, and governments of different nations.
• A process driven by international trade and investment and aided by information technology.

  globalization
• Cross-cultural barriers, also known as cultural barriers
• Cross-cultural barriers are the communicational challenges faced by people due to their differences in cultures.
• Causes of Cultural Barrier

  1. Language
  2. Signs and Symbol
  3. Stereotypes
  4. Behaviors and beliefs
  5. Ethnocentrism
• Ethnocentrism refers to the practice of judging another culture by the standards of one's own culture. It involves the belief that one's own culture is superior to others.
• These are mostly negative images or preconceived notions about a specific community, group or culture.

  stereotypes
• Multicultural Setting

  1. Local communication
  2. Global communication
• Global communication can be defined just as any communication can: a message that is sent from one person or group to another anywhere in the world.
• Local communication is being able to communicate with the members of your local area. It can either be in your local language (mother tongue), or a common language that you speak within your town.
• Multicultural refers to a society that contains several cultural or ethnic groups.
• Intercultural describes communities in which there is a deep understanding and respect for all cultures. Intercultural communication focuses on the mutual exchange of ideas and cultural norms and the development of deep relationships.
• Cross-cultural deals with the comparison of different cultures.  In cross-cultural communication, differences are understood and acknowledged and can bring about individual change, but not collective transformations. In cross-cultural societies, one culture is often considered “the norm” and all other cultures are compared or contrasted to the dominant culture.
• Some of the barriers to effective communication are language, medium of communication, personality and culture.
• Culture became a barrier to an effective communication when a person has different language bearing, and they have different interpretation to such words.
• Nonverbal Forms in Intercultural Communication

  • Eye contactTouch
• Nonverbal Forms in Intercultural Communication

  1. Facial Expressions
  2. Posture
  3. Paralanguage
• Paralanguage refers to communication that is vocalized but not words. This includes tone of voice, loudness, speed of speech and inflection. Paralanguage is key to understanding the context or meaning of the words used.