Market research

• cocketing researcing
• Secondary


  User data that axeady exists and has been konected by someoneise.
• Advantages of secondary data

  • Quick
  • cheap
  • produces less valuable data
• Disadvantages of secondary data

  • compentors benefit from some info
• Primary


  Data used and collected by yourself.
• Advantages of primary data

  • more accurate
  • specific to your research
• Disadvantages of primary data

  • Takes time
  • costly
• Quantitative research


  Numeric and objective, answering questions like when or where.
• Qualitative research


  Subject to opinion, can't be numerically measured.
• Advantages of qualitative research

  • Allows in-depth questions to be asked that cannot be put into numbers.
• Disadvantages of quantitative research

  • Time consuming, labour intensive
• Disadvantages of quantitative research

  • Less detailed, misinterpreted
• Sampling


  The process of selecting a sample population from the target population.
• Advantages of sampling


  • speedy information
  • efficient