Moral Standards are associated with Special Emotions and Vocabulary - Prescriptivity indicates the practical or action-guiding nature of moral standards. These moral standards are generally put forth as injunction or imperatives (such as, ‘Do not kill,’ ‘Do no unnecessary harm,’ and ‘Love your neighbor’). These principles are proposed for use, to advise, and to influence to action. Retroactively, this feature is used to evaluate behavior, to assign praise and blame, and to produce feelings of satisfaction or of guilt.