emtech

• WHAT IS AN

  IMAGE?

  a visual representation or depiction of an object, scene, concept, or idea, typically produced through photography, illustration, or digital rendering. Images can be static or dynamic and can convey information, evoke emotions, or serve as a visual aid in communication. They are widely used in various mediums such as print, digital media, advertising, art, and design.
• line - an indetifiable path created by a point moving in space
• shape - 2d area with recognizable boundary
• form - when a shape becomes 3d
• texture - physical quality of a surface
• balance - equal distributionof visual weight in a composition
• hue - attribute that distinguishes one color from another on the color spectrum
• saturation - intensity or vividness of a color
• tone - relative lightness or darkness of a color
• color wheel - circular diagram representing the relationship between primary, secondary, and tertiary
• color harmony - combination of colors in a way that is pleasing to the eye
• principles of color harmony : monochromatic, analogous, complementary, split complementary, triadic, tetradic
• typeface - overall design or style of a set of character
• font - specific size, weight and style of a typeface
• typography anatomy

  letter stress - angle or direction of the strokes in a typeface

  style - overall design or appereance of a typeface
• leading - vertical space between lines of text
• tracking - uniform adjustment of spacing between all characters in a block of text
• kerning - the adjustment of space between specific pairs of characters
• proximity -utilizing the visual space to show relationships between content elements, grouping related items together and separating unrelated ones
• white space - The empty areas between content elements, including between lines, paragraphs, and around the outer margins, used to define and separate different sections.
• alignment - consistent and orderly manner, often using grids or guides to maintain visual coherence
• contrast - emphasizing the difference between elements through variations of color
• hierarchy - clear visual structure that guides the viewer attention through different level of emphasis
• repitition - repeating certain design elements, such as colors, font, or graphic style o create unity and reinforce the overall visual identity
• inforgraphic - visual representation of information, data or knowledge designed to present complex ideas quickly and clearly through combination of text, graphics and imagery