Entrep

• Product


  Any goods or services that are produced to meet the consumers' wants, tastes and preferences
• Types of Product


  • Tangible Products
  • Intangible Products
• Tangible Products


  Products that individuals can see, touch and feel (e.g. cellphone, bag, dress)
• Intangible Products


  Products that have no physical presence but can be felt indirectly (e.g. Microsoft, subscription, loads)
• Place


  The location where the buyer and seller exchange goods or services
• Price


  The money that a buyer pays for a product
• Promotion


  The various strategies and ideas implemented by the marketers to make the end-users aware of their brand
• People


  The individuals involved in the sale and purchase of products or services
• Positioning or Process


  The process used by marketers to create an image in the minds of a target market
• Physical Evidence or Packaging


  The concept of branding and using of Unique Selling Proposition (USP)
• Four General Functions


  • Planning
  • Organizing
  • Leading
  • Controlling
• Planning


  Identifying goals, objectives, methods, resources needed to carry out methods, responsibilities and dates for completion of tasks
• Organizing


  Organizing resources to achieve the goals in an optimum fashion
• Leading


  Setting direction for the organization, groups and individuals and also influence people to follow that direction
• Controlling


  The organization's systems, processes and structures to reach effectively and efficiently reach goals and objectives
• Types of Logo


  • Textual Logo
  • Illustrated Logo
  • Symbolic Logo
  • Combination Logo
• Types of Organizational Chart

  • Flat Organizational Structure
  • Hierarchical Organizational Structure
• Flat Organizational Structure


  A structure that relies on self-management, generally the owner with everyone reporting to that owner
• Hierarchical Organizational Structure


  The smartest, most responsible path a business owner can take
• Parts of Chapter 3

  • Purpose of the product / service
  • Product's unique features
  • Material Requirements and sources of supply
  • Process and equipment that will be used to manufacture the product
• Product


  Any goods or services that are produced to meet the consumers' wants, tastes and preferences
• Types of Product


  • Tangible Products
  • Intangible Products
• Tangible Products


  Products that individuals can see, touch and feel (e.g. cellphone, bag, dress)
• Intangible Products


  Products that have no physical presence but can be felt indirectly (e.g. Microsoft, subscription, loads)
• Place


  The location where the buyer and seller exchange goods or services
• Price


  The money that a buyer pays for a product
• Promotion


  The various strategies and ideas implemented by the marketers to make the end-users aware of their brand
• People


  The individuals involved in the sale and purchase of products or services
• Positioning or Process


  The process used by marketers to create an image in the minds of a target market
• Physical Evidence or Packaging


  The concept of branding and using of Unique Selling Proposition (USP)
• Four General Functions


  • Planning
  • Organizing
  • Leading
  • Controlling
• Planning


  Identifying goals, objectives, methods, resources needed to carry out methods, responsibilities and dates for completion of tasks
• Organizing


  Organizing resources to achieve the goals in an optimum fashion
• Leading


  Setting direction for the organization, groups and individuals and also influence people to follow that direction
• Controlling


  The organization's systems, processes and structures to reach effectively and efficiently reach goals and objectives
• Types of Logo


  • Textual Logo
  • Illustrated Logo
  • Symbolic Logo
  • Combination Logo
• Types of Organizational Chart

  • Flat Organizational Structure
  • Hierarchical Organizational Structure
• Flat Organizational Structure


  A structure that relies on self-management, generally the owner with everyone reporting to that owner
• Hierarchical Organizational Structure


  The smartest, most responsible path a business owner can take
• Parts of Chapter 3

  • Purpose of the product / service
  • Product's unique features
  • Material Requirements and sources of supply
  • Process and equipment that will be used to manufacture the product