MICE_06

• Ancillary activities – These are additional fillers or things for the audience to do during the event or at scheduled intervals, such as face painting, free massage, food tasting, freedom wall, and the like.
• Support activities – These are usually a different type of entertainment or activity to the main attraction that still appeals to the audience and fits with the event theme, such as raffle draws and firework displays.
• Secondary focus – This often refers to a similar type of entertainment or activity to the main attraction or a different type that appeals to the core audience, such as a celebrity appearance in a dance contest or an exhibition match in a sporting event.
• Main focus – In line with the theme of the event, the main focus is what attracts the audience. It is the agenda in a meeting, the games in a sporting event, the winners in an awards night, the masterpiece in an art exhibit, the product in a product launch, the main band or artist in a concert, and so on.
• Pre-event research will give the organizers invaluable information on a client’s brand, event history (similar or otherwise), and possible event risks.
• program is a schedule of activities during an event. It is an external document that organizers, speakers, entertainers, and performers (SEPs), and attendees can refer to for the event’s line up of activities.
• Time – This element indicates when an activity should happen during the event.
• Activity – This element identifies which activity is taking place in a particular time and venue.
• Person-in-Charge (PIC) – It identifies which person or group is set to facilitate or perform the corresponding activity.
• Venue – It indicates where a certain activity is taking place. This part may be excluded in a program invitation when the event is held in just one (1) venue.
• A sequence guide (also referred to as program matrix) is an internal, more detailed document that includes contingencies and further explanation to serve as an event organizer’s guide, reference, or manual in executing the event on “D-day.”
• Call sheets are guides for managers and technical crew members, including lighting and sound.
• Running orders include the time, duration, activity (action), and cue time used by program director, segment producers, TV director, and stage managers.
• Protocol refers to the rules guiding the activities at events, particularly in formal and diplomatic contexts.
• Speaker’s slides – This aids the speaker in discussing a particular topic or content in an event. This can be manipulated using a wireless presenter or clicker.
• Character generation (char gen) – This colloquial term refers to the caption (the explanatory comment or designation accompanying a pictorial illustration) displayed on the screen or video wall during an event.
• Teleprompter slides – A teleprompter, autocue, or confidence monitor is a mechanism consisting of a screen, mirror, or TV that allows the person to read a script or note while maintaining direct eye contact with the audience.
• Sponsor video – This is a prepared audio-visual (AV) material from the event sponsors.
• Same-Day Edit (SDE) video – This material is a collaborative video output of the team documenting the event.
• Person-in-Charge – Aside from the description of a PIC in the program, this element also indicates which committee or event staff is responsible for executing or accomplishing a particular activity.
• Notes/Remarks – This element serves as a cue or prompter for the voice over, stage managers, and directors in executing the event program. It is also used to record additional information or details regarding an activity or reminders to the PIC.
• Storyline – It refers to the plot of activities designed in an event program. This
• Dynamics – The program must provide enough content and suitable arrangement to sustain the audience’s interest.
• Segments – These are the parts of the program that divide the whole storyline.
• Break – This element dictates how much time is required between parts of the program.
• Movement time – This considers people to have enough time to get from one program element to another, like transferring from the main hall to the workshop venues, rearranging seats from a game, etc.
• Opening ceremony – This element marks the start of the event, which may be in the form of a march, parade, or performance, to draw people into the venue.
• Performer relocation – If the same act/artist performs more than once, the program must ensure there is enough time for rest or relocation between performances.
• Equipment relocation – If the event has shared or limited equipment, the program must provide time for equipment transfer.