PR

• Research Paradigms

  • Qualitative
  • Quantitative
• Qualitative Research


  • Focuses on how and why
  • Non-numerical base
  • Highly descriptive
  • Interested in meaning
  • Inductive process
  • Researcher is the primary instrument
  • Involves field work
• Qualitative Research Approaches


  • Phenomenology
  • Ethnography
  • Case Study
  • Discourse/Conversation Analysis
  • Inductive Thematic Theory
  • Grounded Theory
  • Narrative Analysis
• Phenomenology


  Emphasizes the individuals experiences, beliefs, etc.
• Ethnography


  Studying shared practices and beliefs system (cult)
• Case Study


  Depth investigation (limited number)
• Discourse/Conversation Analysis


  Analyzes written or verbal language as a topic, form of action, rhetorically organized, and as constructive
• Inductive Thematic Theory


  Presenting stories and patterns
• Grounded Theory


  Construct theories from experiences
• Narrative Analysis


  Story telling as source of data
• Quantitative Research


  Focuses on numerical base, deductive process
• Basic Research


  Theoretical research, advance knowledge
• Applied Research


  Resolution of practical issues
• Empirical knowledge


  First hand experience, direct data collection
• Nonempirical knowledge


  Second hand experience, roots from other
• Scientific knowledge


  Laws and theories, scientific method
• Nonscientific knowledge


  Human knowledge (religion, beliefs, etc.)
• Exploratory Research


  To generate new ideas, explore
• Explanatory Research


  Provide explanations (why, how)
• Descriptive Research


  Describe (who, what, when, where)
• Research Design


  Strategic plan
• Methodology


  Action to implement plan
• Research Paradigm


  Model, guide on how to conduct research, a cluster of beliefs and dictates