PADEV

• Tourism planning - a deliberate process for identifying the activities that enable a tourism enterprise or destination to realize its goals. "using the past to decide noe what you want to do in the future"
• tourism planning - a collaborative process and that involves organizing the planning team where different experts are engaged.
• tourism sites - the specific places that tourists come to see and experience. This may be an existing natural attraction.
• tourism development cluster - areas that have a sufficient number and range of tourism sites with the capacity to meet long term developement possibilities; topographical features.
• tourism development areas - composed of one or more tourism sites, each offering attractions, facilities and amenities catering to tourists interest and needs. these areas can have existing tourism activityand the boundaries of TDA are not restricted by geographical size but are defined by administrative units.
• strategic destination area - group of priority tourism development areas situated adjacent to each other within their respective clusters. they are identified based on criteria such as critical mass of attractions, sustainable environment capacity.
• tourism development plans vary in time horizon typically aligned with local officials terms ranging from 1 to 3 years, 6 years and 9 years.
• planning vrs. development - they are interconnected. the quality of plan relies on accurate and timely data and the chosen paradigm. the components of tourism development often reffered to the A's of tourism (accessibility, accommodation, amenities, ability, administration, awareness and attitudes)
• tourism planning involves producing written plans often referred to as roadmap which provides consistent guidance and information to concerned parties. the planning process begins with a prelimenary site assesment.
• step 1 (situation analysis) - often conducted through SWOT analysis, assess the current state of an LGU or destination. attention is given to comprehensive land use plans.
• microenvironemntal factors - internal assessment. are the crucial components of the situation analysis in tourism planning. these factors pertain to attributes internal to a planning unit such as tourist destination or LGU.

  a destinations internal assessment should cover the ff.

  1. the place of tourism within the broader development plans
  2. review of laws and local ordinances
  3. training needs analysis
  4. tourism resources inventory and prioritization
  5. current and ongoing tourism related projects
• macroenvironmental factors - refer to those that are external to a planning unit. this is also known as external assessment. cicumstances that occur here that can be acted upon to advance a planning units goals are called opportunity. on the other hand, event or situations that prevent a planning unit in achieving its goals are threats.

  the macro can be analyzed using PESTLE. POLITICAL, ECONOMIC, SOCIAL AND TECHNOLOGY, ENVIRONMENT.
• step 2 (setting goals and objectives) - after assesing the current situation the next step is defining the goals and objectives to determine where the destination or the LGU wants to be in the future. goals are broad while objectives are specific and measurable.
• step 3 (formulating strategies) - strategies tell us how to go from where we are to where we want to be.
• step 5 (monitoring and evaluation) - enabling comparison of results with stated goals and objectives. benchmarks or milestone known as indicators are used for monitoring.
• step 4 (determining an action plan) - strategies are translated into action plan or implementation plans. these plans detail specific programs, projects and activities. for example the tourism road infrastructure program, a collaboration between DOT and DPWH aims to improve accessibility to priority tourism sites.
• monitoring will require:

  1. success indicators
  2. targets per indicator
  3. data sources for stated indicatorsa
  4. collection method
  5. frequency of collection
  6. responsible entity