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• set the right expectations - its important to remember that marketing is not a quick fix
• communicate with your staff - the more they wikl invest themselves your team needs to have total confidence in the information and actions outlines
• know your end goal - dont lose sight of what you want to achieve wit your business and your unique selling proposition
• monitor your progress - if your marketing strategy didnt include detailed project time now is the time to build one
• make adjustments -to your marketing plan whereever and whenever they are necesssary
• develop contigency plans - recognise that not all your plans will work marketing is a creative process that grows and changes
• communicate results and celebrate success - if you want to create a momemntum for your business dont over look this important steps
• HUMAN -resources refers to the worker they must be able to treasure their empolyeess who are both capable of and honest they are integral to the growth of the business
• machine - it is also important to. without the proper equipment you will not be able to perform -the needed task efficiently
• method - refers to the system and step by step process in the buisness without a scalable process
• material - sourcing raw materials is critical in any buisness endeavor as the business man would want to have the cheapest possible at the highest quality
• running a business is a complex process and all of these elemeents interplay
• the 4ms provides us with a structured framework for root cause by helping us to understand how each one may have contributed to a particular isse