3.1

• Factors to consider in choosing an extension method

  • Human factors
  • Objective
  • Subject matter
  • Available materials and facilities
  • Time
• Individual method


  Most effective for others to be undertaken by or within the full control of the individual farmer or household
• Individual methods


  • Farm and Home Visit
  • Letters
  • Phone calls
• Group method


  The group approach involves working with groups or the community at large
• Group method


  • Meeting
  • Field or Practicum Extension Methods
• Field or Practicum Extension Methods

  • Involves practice and real objects or specimen
  • Best done outside and in the real work situations
• Technology or Methods Demonstration


  Demonstrates a particular technology, innovations or process
• Field Trips and Cross Visits

  Planned or guided visits to successful farmers' farms or forestry sites
• Mediated/Mass Media Methods


  Used when the source of message or the extension worker is not present (face to to face)
• Print Media


  • Primer
  • Leaflet
  • Brochure
  • Booklet
  • Handouts
  • Newsletters
• Broadcast Media


  • Radio
  • Television
• Exhibit


  Can be regarded as public display of technologies, innovations, products or even services
• School Approach


  • Being used by both Government ministries and NGOs
  • Schools can be approached through headmasters of teachers
  • The extension work can be in the form of lectures, support for 4 K Clubs, or discussions held during parents' day
• Seminar


  A venue to discuss results of studies and processes; promote products and services
• Training


  Aims to hone the knowledge, skills, and attitudes of a target group
• Lecture


  Prepared oral presentation on a given subject by a training individual or a resource person
• The mind is not a vessel to be filled, but a fire to be ignited.